Stephen has enjoyed management roles as Media Director at Saatchi & Saatchi and M&C Saatchi, has lectured in media at the University of Technology Sydney and worked on the media owner side as Director of Advertising and Communications at Fairfax. He has recently returned to TrinityP3 to head media consulting after 2 years at a specialist programmatic agency.
A new strategic direction for a brand involved a review of their creative, media and digital agencies in just 10 weeks. This is the successful process we used:
It is well reported that marketers are concerned about the lack of transparency in media trading with media agencies setting up trading desks to trade media inventory.
The current media agency remuneration model is unsustainable. Demands for lower cost from media agencies, driven by procurement, has seen media agency fees drop globally.