TrinityP3 logo

Tag Archives: media agencies

Who does your Media Agency really work for?

Share73 Tweet1 +13 ShareShares 77This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling on his experience across all areas of the industry to provide guidance to clients on how they … Continue reading

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing | Tagged , , , , , , , |

The end of agency / vendor conflicts of interest?

Share33 Tweet +12 ShareShares 35This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Agencies and employees may be forced to declare commercial interests in media vendor companies where … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, interesting observations, media planning & buying, strategic management | Tagged , , , , , , , , | Comments Off on The end of agency / vendor conflicts of interest?

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

Share41 Tweet1 +11 ShareShares 43This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing | Tagged , , , , , , , , | Comments Off on Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

How agencies often get job terminations wrong

Share17 Tweet +12 ShareShares 19This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in interesting observations | Tagged , , , , , , , , |

Achieving alignment and collaboration with our agency search and selection process

Share21 Tweet1 +12 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, marketing procurement | Tagged , , , , , , , , , |

The new media buying landscape requires marketers to outperform the market to benefit

Share22 Tweet1 +13 Share2Shares 28There is the joke about two guys on an African safari. Suddenly a huge lion jumps into the centre of the camp and the two start running away from the lion. One of the guys stops … Continue reading

Posted in agency remuneration / compensation, agency solutions, media planning & buying, strategic management | Tagged , , , , , , , , , , , |

The lack of transparency in media agencies is due to the agency remuneration models used

Share31 Tweet3 +11 ShareShares 35While the statement that the industry is on the “cusp of a meltdown” is melodramatic, the current media agency remuneration model is unsustainable. But many in the industry have known this for a number of years. … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, media planning & buying, strategic management | Tagged , , , , , , , , , , , | Comments Off on The lack of transparency in media agencies is due to the agency remuneration models used