Who does your Media Agency really work for?
It's time to address the elephant in the room. Do Media Agencies really work for you or for Media Owners and how can you be sure you are getting value?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media agencies Tag
The end of agency / vendor conflicts of interest?
Agencies and employees may soon be forced to declare commercial interests in media vendor companies. Will this end conflicts of interest?
Navigating the murky media waters of RTB, DSPs, DMPs and ATDs
Important considerations to help you navigate the complex but valuable eco-systems of digital media trading, RTB, DSPs, DMPs and ATDs.
How agencies often get job terminations wrong
It is clear that agencies are still incredibly uncomfortable with managing the termination of staff. Here are 5 tips to make the process easier.
Achieving alignment and collaboration with our agency search and selection process
A new strategic direction for a brand involved a review of their creative, media and digital agencies in just 10 weeks. This is the successful process we used:
The new media buying landscape requires marketers to outperform the market to benefit
It is well reported that marketers are concerned about the lack of transparency in media trading with media agencies setting up trading desks to trade media inventory.
The lack of transparency in media agencies is due to the agency remuneration models used
The current media agency remuneration model is unsustainable. Demands for lower cost from media agencies, driven by procurement, has seen media agency fees drop globally.