Tag Archives: media agencies

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Share73 Tweet1 +13 ShareShares 77This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling on his experience across all areas of the industry to provide guidance to clients on how they … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing | Tagged agency remuneration, media agencies, media agency fees, media agency model, media commissions, media owners, Stephen Wright, trading companies |

The end of agency / vendor conflicts of interest?

Posted on July 24, 2013 by Tom Denford

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Share33 Tweet +12 ShareShares 35This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Agencies and employees may be forced to declare commercial interests in media vendor companies where … Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends, interesting observations, media planning & buying, strategic management | Tagged agency relationship, agency vendor conflict, marketing budgets, media agencies, media budgets, media planning, media trading, media vendor companies, tom denford | Comments Off

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

Posted on April 19, 2013 by Michael Smith

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Share41 Tweet1 +11 ShareShares 43This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a … Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing | Tagged ad exchanges, agency trading desks, automated buying, data management platforms, demand side platforms, digital media trading, media agencies, michael smith, real time bidding | Comments Off

How agencies often get job terminations wrong

Posted on January 28, 2013 by Darren Woolley

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Share17 Tweet +12 ShareShares 19This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in interesting observations | Tagged agency negotiations, brendan mitchell, creative agencies, Darren Woolley, human resources, job terminations, media agencies, redundancy tips, termination of staff |

Achieving alignment and collaboration with our agency search and selection process

Posted on October 29, 2012 by Darren Woolley

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Share21 Tweet1 +12 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in agency search & selection, agency solutions, marketing procurement | Tagged agency review, agency search, agency selection, alignment and collaboration, creative agencies, Darren Woolley, digital agencies, marketing and procurement, media agencies, TrinityP3 |

The new media buying landscape requires marketers to outperform the market to benefit

Posted on May 4, 2012 by Darren Woolley

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Share22 Tweet1 +13 Share2Shares 28There is the joke about two guys on an African safari. Suddenly a huge lion jumps into the centre of the camp and the two start running away from the lion. One of the guys stops … Continue reading →

Posted in agency remuneration / compensation, agency solutions, media planning & buying, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing and advertising, media agencies, media buying, media inventory, media market, media planning, strategic management, TrinityP3 |

The lack of transparency in media agencies is due to the agency remuneration models used

Posted on April 30, 2012 by Darren Woolley

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Share31 Tweet3 +11 ShareShares 35While the statement that the industry is on the “cusp of a meltdown” is melodramatic, the current media agency remuneration model is unsustainable. But many in the industry have known this for a number of years. … Continue reading →