TrinityP3 logo

Tag Archives: media agency

3 reasons a financial audit will not give transparency in media buying

Share36 Tweet +110 Share10Shares 56This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing | Tagged , , , , , , , , | 2 Comments

The role of procurement in unlocking marketing value

Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , , | 1 Comment

Insights from the State of the Media industry survey

Share55 Tweet +15 Share4Shares 64This post is by Denise Shrivell, Founder of MediaScope which offers a growing range of resources & services for marketers, agencies, media owners and advertising sales specialists. Just after Mumbrella360 last year I first met Darren Woolley … Continue reading

Posted in agency solutions, industry news & trends, interesting observations, marketing process optimisation, media planning & buying, strategic management | Tagged , , , , , , , , | Comments Off on Insights from the State of the Media industry survey

What happens when cost is more important than marketing value?

Share52 Tweet +13 ShareShares 55This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , | 1 Comment

How to change your media, creative and digital agency all at once

Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement | Tagged , , , , , , , , , | Comments Off on How to change your media, creative and digital agency all at once

What are the biggest issues and challenges facing media today?

Share80 Tweet +15 Share15Shares 100This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, industry news & trends, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , | 1 Comment

3 things stopping traditional creative agencies being creative

Share53 Tweet +14 Share6Shares 63This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , | 2 Comments

Media strategies for tough times: doing more with less

Share12 Tweet +13 ShareShares 15This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of … Continue reading

Posted in agency solutions, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on Media strategies for tough times: doing more with less

Are you turning people off with the frequency of your Olympic Sponsor TV Ad?

Share8 Tweet +13 ShareShares 11This is a guest post by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified … Continue reading

Posted in industry news & trends, interesting observations, media planning & buying, strategic management | Tagged , , , , , , , , , | 1 Comment

Tips from a media agency CEO on successful marketing procurement

Share8 Tweet +12 ShareShares 10At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, media planning & buying, return on investment | Tagged , , , , , , , , , | Comments Off on Tips from a media agency CEO on successful marketing procurement

When should agencies plan and buy media and when should advertisers

Share30 Tweet +12 Share2Shares 34Media planning and buying are usually undertaken by the media agency, but in recent discussions with marketers here and with global marketers in Europe and North America, there is an increasing question on why media buying … Continue reading

Posted in agency solutions, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on When should agencies plan and buy media and when should advertisers

Top 10 considerations when selecting a new media agency

Share16 Tweet +13 Share2Shares 21Media continues to be the single biggest investment for most marketers and advertisers, yet the option continues to expand with more choices and more specialists entering the market place. So how do you go about not … Continue reading

Posted in agency search & selection, media planning & buying, Top 10 | Tagged , , , , , , , , , , | 4 Comments

3 most common mistakes made by procurement when engaging with marketing

Share13 Tweet +1 ShareShares 13The rise of procurement in the marketing category is well documented. But there are some recurring issues where this engagement often goes awry. In the past few years I have noticed three main mistakes that often … Continue reading

Posted in agency remuneration / compensation, agency search & selection, strategic management | Tagged , , , , , , , , | 2 Comments

CASE STUDY: Creative Agency Search & Selection

Share Tweet +1 ShareShares 0Company Category: Global Telecommunications Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications. Challenging Problem: Client engaged TP3 to facilitate a full … Continue reading

Posted in case studies | Tagged , , , , , , | Comments Off on CASE STUDY: Creative Agency Search & Selection

Retainers: good to better, better to best

Share Tweet +1 ShareShares 0Many marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , | Comments Off on Retainers: good to better, better to best