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Tag Archives: media auditing

IPG Mediabrands shifts to pay for performance – will your agency?

Share61 Tweet +16 Share6Shares 73This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3

Share11 Tweet +12 ShareShares 13The focus is on profitability and margins not costs and price today with a view of the industry from Wall Street by Brian Wieser, Pivotal Research and a panel discussion on Media Trading Desks and a … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3