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Tag Archives: media audits

Media buying audits current and best practice

Share14 Tweet +11 Share1Shares 16At the ANA Marketing Financial Management Conference in Boca Raton, Florida, the Media Audit Council presented the results of their survey of marketers, media and procurement  in relation to their current media audit processes. While the … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3

Share11 Tweet +12 ShareShares 13The focus is on profitability and margins not costs and price today with a view of the industry from Wall Street by Brian Wieser, Pivotal Research and a panel discussion on Media Trading Desks and a … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3