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Tag Archives: media benchmarking

Measuring online and offline media value using media attribution

Share30 Tweet +12 ShareShares 32This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in data & direct marketing, marketing process optimisation, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on Measuring online and offline media value using media attribution

What is the best media buying strategy – buy early or buy late?

Share30 Tweet +12 Share2Shares 34Recently John Steedman, Chairman CEO of WPP Group M Asia Pacific, said at the AANA Congress that “a conservative approach from advertisers has created the shortest advertising market he has seen in a long time”. So … Continue reading

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How to make the most of your media negotiation to increase value

Share32 Tweet +13 Share1Shares 36As consumer confidence remains sluggish, advertisers are increasingly interested in understanding how effective their media agency is negotiating. This raises two main concerns: 1. What are the issues affecting negotiation effectiveness? 2. How effective are the … Continue reading

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TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Share32 Tweet +12 ShareShares 342011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged , , , , , , , , , , , | Comments Off on TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Media negotiations and media buying benchmarking

Share20 Tweet +12 Share8Shares 30One of the many services we provide our clients is media buying benchmarking. Our methodology looks at not just the discount rate but also the added value negotiated on behalf of the advertiser by the media … Continue reading

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Top 10 Steps to Maximum Marketing Value

Share Tweet +1 ShareShares 0These days, everyone’s trying to squeeze more out of their marketing budget than ever before. From reviewing agencies to evaluating internal relationships, there’s plenty of scope for improvement in all areas of the marketing communication mix. … Continue reading

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