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Tag Archives: media budget
Marketers should set production budgets or pay the consequences
Share35 Tweet +14 Share3Shares 42This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading
Posted in agency solutions, marketing procurement, television & electronic production
Tagged advertising production, agency fees, agency remuneration, clive duncan, media budget, media spend, production budgets, television advertising, TVCs
Comments Off on Marketers should set production budgets or pay the consequences
What is the industry benchmark cost of producing a television advertisement?
Share14 Tweet +12 Share1Shares 17The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In … Continue reading
Posted in agency solutions, strategic management, television & electronic production
Tagged agency solutions, benchmark cost, cost benchmarking, Darren Woolley, electronic production, media budget, strategic management, television advertisement, Television production, TrinityP3, tvc production
Comments Off on What is the industry benchmark cost of producing a television advertisement?
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