Clive has spent all his working life in the film and television industry and was invited to join the TrinityP3 team as their TV production senior consultant. Clive has the unique advantage of having hands on experience at almost every level of TVC production and
understands the complex relationships required to produce creative and cost effective TVCs. View Clive's full bio here
Not setting advertising production budgets will make it difficult to balance great creative work with enough media budget to make sure people will see it.
TrinityP3 has comprehensive industry benchmarks for assisting you in setting realistic budgets based on the factors in this post. This enables you to control costs without compromising the quality or integrity of the concept.