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Tag Archives: media buying benchmarking

Media negotiations and media buying benchmarking

Share20 Tweet +12 Share8Shares 30One of the many services we provide our clients is media buying benchmarking. Our methodology looks at not just the discount rate but also the added value negotiated on behalf of the advertiser by the media … Continue reading

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The right media strategy is more important than the right price

Share37 Tweet +12 Share4Shares 43Cheap media can be like discount beef for a Hindu or half price pork for a Hasidic Jew. There is no point saving a fortune on the buy if the product you are buying is wrong for the audience. … Continue reading

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