What have media rates got to do with the price of milk?
How does the cost of that 30 second spot compare to the market? Is it reflective of what others like you are paying or should you be crying over it?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media buying Tag
The good, the bad and the ugly of real-time bidding
Few people are neutral when it comes to programmatic buying and real-time bidding (RTB). Here are the good, the bad and the ugly of the new trading system.
3 reasons a financial audit will not give transparency in media buying
Audits are becoming ineffective in delivering transparency in media trading due to tactics used to hide kick-backs. What are your options?
Do bigger agency networks mean better for marketers?
The recent Publicis and Omnicom Group merger has kicked off a lot of debate about the benefits of larger agency networks. Is bigger really better?
Publicis Omnicom Group merger – what is in it for marketers?
The Publicis Omnicom merger is big news! This post reviews the huge amount of opinion published and asks the important question "What's in it for marketers?"
Nine kinds of agency pitch process and counting
There are so many options and structures for an agency pitch process. So how can you identify the best process to get the best outcome?
Why it is time to remove creative agencies from the production process
Why should you consider decoupling production from your agency? What production requirements do you need to take into account?
10 trends in strategic marketing management for 2013
If 2012 was the year of uncertainty, then 2013 is a time of choices and decisions for marketers in regards to the way they manage their strategic marketing.
Top 25 TrinityP3 strategic marketing management posts of 2012
Here is a roundup of the 25 most successful strategic marketing management posts on the TrinityP3 blog for 2012. Take a look here:
Measuring online and offline media value using media attribution
From the Boost Media Value event, Christian Bartens explains media attribution and how the last click model may not be giving you the full story.
The media value chain: where value is created, lost and hidden
The media value chain and ways that advertisers can ensure they are maximising value creation, finding the hidden value and minimising loss of value.
Are you turning people off with the frequency of your Olympic Sponsor TV Ad?
Pam O'Connor asks when is enough, enough? Advertisers need to be mindful of not only what commercial content is run but how many times they run them.
Does procurement support or manage media these days?
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
Confused as to which of your agencies should be delivering social media ideas?
Social marketing is no different to your current activity. It should be grounded against business goals and target market goals. Remember these simple rules:
How to leverage the new media landscape in the face of continued media marketplace change
The recurring theme of the new media marketplace is one of uncertainty. Darren Woolley, MD of TrinityP3 shares key observations on the new media marketplace.