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Tag Archives: media buying
What have media rates got to do with the price of milk?
Share33 Tweet +13 ShareShares 36This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Q Magazine had a regular section where they … Continue reading →
Posted in agency remuneration / compensation, media planning & buying, return on investment, television & electronic production
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Tagged agency remuneration, benchmarking, marketing budget, media buying, media investment, media rates, revenue management, Stephen Benrad
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Comments Off on What have media rates got to do with the price of milk?
The good, the bad and the ugly of real-time bidding
Share37 Tweet +15 ShareShares 42This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms – a Marketing First Forum partner. It’s fair to say that … Continue reading →
Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing
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Tagged data led trading, data ownership, media buying, media investments, programmatic buying, real time bidding, RTB, trading desks
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3 reasons a financial audit will not give transparency in media buying
Share36 Tweet1 +110 Share10Shares 57This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →
Posted in agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing
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Tagged agency compensation, digital inventory, financial audit, media agency, media buying, media buying transparency, media spend, media trading, media value
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Do bigger agency networks mean better for marketers?
Share48 Tweet +13 ShareShares 51This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →
Posted in agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management
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Tagged agency credentials, agency networks, agency services, communications company, media buying, media cost, POG merger, Publicis and Omnicom Groups
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Publicis Omnicom Group merger – what is in it for marketers?
Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →
Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production
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Tagged advertisers and marketers, agency networks, Darren Woolley, digital advertising, holding companies, media buying, Omnicom Group, POG, Publicis, WPP
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Nine kinds of agency pitch process and counting
Share40 Tweet +18 Share5Shares 53This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. TrinityP3 manages all kinds of reviews for … Continue reading →
Why it is time to remove creative agencies from the production process
Share63 Tweet +13 Share8Shares 74This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →
Posted in agency solutions, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production
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Tagged agency remuneration, creative agencies, Darren Woolley, decoupling production, media buying, production process, production requirements, television post production, transcreation
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10 trends in strategic marketing management for 2013
Share164 Tweet +17 Share32Shares 203This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →
Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production
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Tagged consumer engagement, content brand strategy, Darren Woolley, data and analytics, managing complexity, media buying, media value, specialist agency, storytelling, strategic marketing management
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Top 25 TrinityP3 strategic marketing management posts of 2012
Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →
Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production
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Tagged advertising agency overhead, agency search, collaboration tools, Darren Woolley, data driven insights, Digital Marketing, media buying, scope of work, strategic alignment, strategic marketing management
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Comments Off on Top 25 TrinityP3 strategic marketing management posts of 2012
Measuring online and offline media value using media attribution
Share30 Tweet +12 ShareShares 32This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →
Posted in data & direct marketing, marketing process optimisation, media planning & buying, mobile marketing, return on investment, social media & digital marketing, strategic management
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Tagged banner ads, christian bartens, datalicious, media attribution, media benchmarking, media buying, media value, offline media, return on marketing investment, return on objective
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The media value chain: where value is created, lost and hidden
Share77 Tweet +11 ShareShares 78This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →
Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management
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Tagged agency compensation, agency remuneration, boost media value, Darren Woolley, datalicious, media buying, media planning, media value, media value chain, thinkvine, TrinityP3
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Comments Off on The media value chain: where value is created, lost and hidden
Are you turning people off with the frequency of your Olympic Sponsor TV Ad?
Share8 Tweet +13 ShareShares 11This is a guest post by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified … Continue reading →
Does procurement support or manage media these days?
Share8 Tweet +13 Share1Shares 12This is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book … Continue reading →
Posted in agency solutions, marketing process optimisation, marketing procurement, media planning & buying, strategic management
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Tagged agency solutions, id comms, marketing first forum, marketing procurement, media buying, media planning, Procurement, strategic management, tom denford, TrinityP3
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Confused as to which of your agencies should be delivering social media ideas?
Share26 Tweet +12 ShareShares 28This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense … Continue reading →
Posted in agency solutions, customer relationship management, social media & digital marketing, strategic management
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Tagged anton buchner, brand advertising, content management, customer engagement, customer service, Digital Marketing, media buying, social media management, strategic management, TrinityP3
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How to leverage the new media landscape in the face of continued media marketplace change
Share24 Tweet +14 Share1Shares 29The recurring theme of the media marketplace is one of uncertainty. The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their … Continue reading →
Posted in media planning & buying, return on investment, social media & digital marketing, strategic management
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Tagged Darren Woolley, Digital Marketing, marketing and advertising, media buying, media planning, new media, return on investment, social media marketing, strategic management, TrinityP3
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