With a strong trading background, Stephen understands the importance of
extracting value beyond the transactional merits of any negotiation. He is
passionate in helping clients manage decreasing marketing budgets through
driving greater efficiencies in their media investment. Read Stephen's bio here
Few people are neutral when it comes to programmatic buying and real-time bidding (RTB). Here are the good, the bad and the ugly of the new trading system.
The Publicis Omnicom merger is big news! This post reviews the huge amount of opinion published and asks the important question "What's in it for marketers?"
If 2012 was the year of uncertainty, then 2013 is a time of choices and decisions for marketers in regards to the way they manage their strategic marketing.
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
Social marketing is no different to your current activity. It should be grounded against business goals and target market goals. Remember these simple rules:
The recurring theme of the new media marketplace is one of uncertainty. Darren Woolley, MD of TrinityP3 shares key observations on the new media marketplace.