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Tag Archives: media buying

What have media rates got to do with the price of milk?

Share33 Tweet +13 ShareShares 36This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Q Magazine had a regular section where they … Continue reading

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The good, the bad and the ugly of real-time bidding

Share37 Tweet +15 ShareShares 42This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms – a Marketing First Forum partner. It’s fair to say that … Continue reading

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3 reasons a financial audit will not give transparency in media buying

Share36 Tweet +110 Share10Shares 56This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing | Tagged , , , , , , , , | 2 Comments

Do bigger agency networks mean better for marketers?

Share48 Tweet +13 ShareShares 51This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged , , , , , , , | 2 Comments

Publicis Omnicom Group merger – what is in it for marketers?

Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , | 2 Comments

Nine kinds of agency pitch process and counting

Share40 Tweet +18 Share5Shares 53This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. TrinityP3 manages all kinds of reviews for … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management | Tagged , , , , , , , , | 2 Comments

Why it is time to remove creative agencies from the production process

Share63 Tweet +13 Share8Shares 74This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , | 7 Comments

10 trends in strategic marketing management for 2013

Share164 Tweet +17 Share32Shares 203This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , | 4 Comments

Top 25 TrinityP3 strategic marketing management posts of 2012

Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , , | Comments Off on Top 25 TrinityP3 strategic marketing management posts of 2012

Measuring online and offline media value using media attribution

Share30 Tweet +12 ShareShares 32This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The media value chain: where value is created, lost and hidden

Share77 Tweet +11 ShareShares 78This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Are you turning people off with the frequency of your Olympic Sponsor TV Ad?

Share8 Tweet +13 ShareShares 11This is a guest post by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified … Continue reading

Posted in industry news & trends, interesting observations, media planning & buying, strategic management | Tagged , , , , , , , , , | 1 Comment

Does procurement support or manage media these days?

Share8 Tweet +13 Share1Shares 12This is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book … Continue reading

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Confused as to which of your agencies should be delivering social media ideas?

Share26 Tweet +12 ShareShares 28This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense … Continue reading

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How to leverage the new media landscape in the face of continued media marketplace change

Share24 Tweet +14 Share1Shares 29The recurring theme of the media marketplace is one of uncertainty. 
The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their … Continue reading

Posted in media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 2 Comments