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Tag Archives: media commission

How to step beyond simply cost benchmarking your advertising agency

Share25 Tweet +15 Share3Shares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Balancing risk and reward in value based advertising agency compensation

Share11 Tweet +1 ShareShares 11Last week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion I made the distinction that VBC can be segmented into two approaches – Output Based Price … Continue reading

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How your agency compensation method can add value

Share7 Tweet +1 ShareShares 7I was recently participating in a discussion in the ANA Advertising Financial Conference LinkedIn Group when Bob Cauley from Beekman & Associates chimed in with “at Beekman Associates argue that “how” you pay your agency is … Continue reading

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The social and financial considerations of agency remuneration

Share2 Tweet1 +1 ShareShares 3Watching Mad Men reminds me of the wonderful life of advertising before the demise of media commissions and service fees. A time where the agency was full of people with the time to go to long … Continue reading

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