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Tag Archives: media commission

How to step beyond simply cost benchmarking your advertising agency

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Balancing risk and reward in value based advertising agency compensation

Share Tweet +1 ShareLast week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion I made the distinction that VBC can be segmented into two approaches – Output Based Price and … Continue reading

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How your agency compensation method can add value

Share Tweet +1 ShareI was recently participating in a discussion in the ANA Advertising Financial Conference LinkedIn Group when Bob Cauley from Beekman & Associates chimed in with “at Beekman Associates argue that “how” you pay your agency is far … Continue reading

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The social and financial considerations of agency remuneration

Share Tweet +1 ShareWatching Mad Men reminds me of the wonderful life of advertising before the demise of media commissions and service fees. A time where the agency was full of people with the time to go to long lunches, … Continue reading

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