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Tag Archives: Media fragmentation

Have marketers forgotten the Golden Rule for agency performance?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, return on investment | Tagged , , , , , , , | Comments Off on Have marketers forgotten the Golden Rule for agency performance?

AANA Connect Conference – 10 take-outs to take-away

Share Tweet +1 ShareThis post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. As … Continue reading

Posted in agency solutions, case studies, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | 2 Comments

Technology means it is time to rethink advertising talent fees

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in industry news & trends, marketing procurement, television & electronic production | Tagged , , , , , , , , , | 4 Comments

How to manage your television advertising production costs

Share Tweet +1 ShareAt the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online and … Continue reading

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11 trends in marketing services for 2011

Share Tweet +1 ShareIn December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on … Continue reading

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