With a strong trading background, Stephen understands the importance of
extracting value beyond the transactional merits of any negotiation. He is
passionate in helping clients manage decreasing marketing budgets through
driving greater efficiencies in their media investment. Read Stephen's bio here
To celebrate ThinkVine’s visit to Sydney, Trinity P3 and Datalicious are hosting a 360° media event to help you optimise your media spend. Details here:
The fragmented media model involves following a strategy of using multiple media options to increase the effectiveness of the media investment. How do you strategically manage this process?