What have media rates got to do with the price of milk?
How does the cost of that 30 second spot compare to the market? Is it reflective of what others like you are paying or should you be crying over it?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media investment Tag
Want to learn about media optimisation and how to boost media ROI?
To celebrate ThinkVine’s visit to Sydney, Trinity P3 and Datalicious are hosting a 360° media event to help you optimise your media spend. Details here:
The impact of media fragmentation on television production budgets
The fragmented media model involves following a strategy of using multiple media options to increase the effectiveness of the media investment. How do you strategically manage this process?