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Tag Archives: media investment
What have media rates got to do with the price of milk?
Share33 Tweet +13 ShareShares 36This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Q Magazine had a regular section where they … Continue reading →
Posted in agency remuneration / compensation, media planning & buying, return on investment, television & electronic production
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Tagged agency remuneration, benchmarking, marketing budget, media buying, media investment, media rates, revenue management, Stephen Benrad
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Comments Off on What have media rates got to do with the price of milk?
Want to learn about media optimisation and how to boost media ROI?
Share34 Tweet +11 ShareShares 35To help celebrate ThinkVine’s visit to Sydney, Trinity P3 and Datalicious are hosting a 360° media event to help you get the most out of your media spend. Where: Room III – Establishment, Level 3, 252 George … Continue reading →
Posted in data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, return on investment, strategic management
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Tagged christian bartens, Darren Woolley, data insights, datalicious, mark battaglia, media attribution, media investment, media optimisation, media planning, media roi, sydney, thinkvine, TrinityP3
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Comments Off on Want to learn about media optimisation and how to boost media ROI?
The impact of media fragmentation on television production budgets
Share34 Tweet +12 ShareShares 36Many people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the production budget, … Continue reading →
Posted in marketing process optimisation, media planning & buying, strategic management, television & electronic production
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Tagged advertising and marketing, cost benchmarks, Darren Woolley, electronic production, marketing process optimisation, media buying, media investment, media planning, strategic management, Television production, TrinityP3, tv production cost
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Comments Off on The impact of media fragmentation on television production budgets
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