Strategic ways to use Media Added Value
Obviously one of the largest spend areas for many advertisers is their media budget and so knowing if your agency is negotiating the best possible rate for your media spend is high on the agenda.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
media negotiations Tag
Benchmark your media strategy, not just your media buying
With media market fragmentation and tremendous growth in the options available, the capacity to get things wrong in the planning area has increased enormously.