Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Obviously one of the largest spend areas for many advertisers is their media budget and so knowing if your agency is negotiating the best possible rate for your media spend is high on the agenda.
With media market fragmentation and tremendous growth in the options available, the capacity to get things wrong in the planning area has increased enormously.