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Tag Archives: media negotiations
Strategic ways to use Media Added Value
Share Tweet +1 ShareShares 0One of our more in demand services is our Media Buying Benchmarking. Obviously one of the largest spend areas for many advertisers is their media budget and so knowing if your agency is negotiating the best … Continue reading →
Posted in media planning & buying
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Tagged added value, bonus, cost per thousand, CPM, media buying, media negotiations, media planning, strategy
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Comments Off on Strategic ways to use Media Added Value
Benchmark your media strategy, not just your media buying
Share Tweet +1 ShareShares 0Good buying is no longer enough. With media market fragmentation and tremendous growth in the options available, the capacity to get things wrong in the planning area has increased enormously. “The wrong environment will never be … Continue reading →
Posted in media planning & buying
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Tagged channel planning, connection planning, media buying, media negotiations, media planning, media strategy, Media Strategy & Planning Assessments
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Comments Off on Benchmark your media strategy, not just your media buying
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