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Tag Archives: media planning

Nine kinds of agency pitch process and counting

Share40 Tweet +18 Share5Shares 53This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. TrinityP3 manages all kinds of reviews for … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management | Tagged , , , , , , , , | 2 Comments

The end of agency / vendor conflicts of interest?

Share33 Tweet +12 ShareShares 35This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Agencies and employees may be forced to declare commercial interests in media vendor companies where … Continue reading

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Defining the changing role of the advertising agency

Share63 Tweet1 +12 ShareShares 66This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s a thorny question for you – what’s the role of your advertising agency today? … Continue reading

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The five tasks all marketers should consider before 2013

Share51 Tweet +11 ShareShares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The media value chain: where value is created, lost and hidden

Share77 Tweet +11 ShareShares 78This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on The media value chain: where value is created, lost and hidden

Want to learn about media optimisation and how to boost media ROI?

Share34 Tweet +11 ShareShares 35To help celebrate ThinkVine’s visit to Sydney, Trinity P3  and Datalicious are hosting a 360° media event to help you get the most out of your media spend. Where: Room III – Establishment, Level 3, 252 George … Continue reading

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Media strategies for tough times: doing more with less

Share12 Tweet +13 ShareShares 15This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of … Continue reading

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Are you turning people off with the frequency of your Olympic Sponsor TV Ad?

Share8 Tweet +13 ShareShares 11This is a guest post by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified … Continue reading

Posted in industry news & trends, interesting observations, media planning & buying, strategic management | Tagged , , , , , , , , , | 1 Comment

Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Share26 Tweet +12 ShareShares 28They say time flies when you are having fun, but the last six months has simply flown by with a really diverse range of projects and problems we have been solving for our clients, both marketing … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, media planning & buying, strategic management, television & electronic production | Tagged , , , , , , , , , , | Comments Off on Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Does procurement support or manage media these days?

Share8 Tweet +13 Share1Shares 12This is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book … Continue reading

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How to leverage the new media landscape in the face of continued media marketplace change

Share24 Tweet +14 Share1Shares 29The recurring theme of the media marketplace is one of uncertainty. 
The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their … Continue reading

Posted in media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 2 Comments

12 innovative media options you may not see proposed by your media agency

Share51 Tweet +11 Share14Shares 66We hear constantly about the increasingly fragmenting and complex media market, but do you ever see the innovative, outside the square advertising and media initiatives that this provides? Or is your media agency inclined to serve … Continue reading

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Tips from a media agency CEO on successful marketing procurement

Share8 Tweet +12 ShareShares 10At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing … Continue reading

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Media buying audits current and best practice

Share14 Tweet +11 Share1Shares 16At the ANA Marketing Financial Management Conference in Boca Raton, Florida, the Media Audit Council presented the results of their survey of marketers, media and procurement  in relation to their current media audit processes. While the … Continue reading

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Some of the differences between traditional and digital media planning and buying

Share15 Tweet +11 Share2Shares 18One of the common questions we get asked, especially from procurement, is the difference between digital media planning and buying and traditional media planning and buying like television, newspapers, radio, magazines etc. (For clarity and brevity … Continue reading

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