Nine kinds of agency pitch process and counting
There are so many options and structures for an agency pitch process. So how can you identify the best process to get the best outcome?
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media planning Tag
The end of agency / vendor conflicts of interest?
Agencies and employees may soon be forced to declare commercial interests in media vendor companies. Will this end conflicts of interest?
Defining the changing role of the advertising agency
What is the role of your advertising agency today? Here are ten questions to help you define the changing roles of your agencies more clearly.
The five tasks all marketers should consider before 2013
5 tasks for marketers to consider and plan to do in the coming year that will guarantee a more effective and efficient marketing program in 365 days time.
The media value chain: where value is created, lost and hidden
The media value chain and ways that advertisers can ensure they are maximising value creation, finding the hidden value and minimising loss of value.
Want to learn about media optimisation and how to boost media ROI?
To celebrate ThinkVine’s visit to Sydney, Trinity P3 and Datalicious are hosting a 360° media event to help you optimise your media spend. Details here:
Media strategies for tough times: doing more with less
In these uncertain times, it's imperative that your media strategies are effectively aligned with your marketing goals and are moving consumers to purchase.
Are you turning people off with the frequency of your Olympic Sponsor TV Ad?
Pam O'Connor asks when is enough, enough? Advertisers need to be mindful of not only what commercial content is run but how many times they run them.
Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
Does procurement support or manage media these days?
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
How to leverage the new media landscape in the face of continued media marketplace change
The recurring theme of the new media marketplace is one of uncertainty. Darren Woolley, MD of TrinityP3 shares key observations on the new media marketplace.
12 innovative media options you may not see proposed by your media agency
Marketing Magazine featured 'niche, alternative or emerging' media options from MediaScope's Directory. Have any of these ever made it to your media plans?
Tips from a media agency CEO on successful marketing procurement
Following CIPSA Category Week in Sydney, Media Agency CEO Henry Tajer gives his six tips for successful marketing procurement:
Media buying audits current and best practice
The Media Audit Council present the results of their survey of marketers, media and procurement in relation to their current media buying audit processes.
Some of the differences between traditional and digital media planning and buying
A common question we get asked, especially from procurement, is about the difference in agency fees between traditional and digital media planning and buying.