As TrinityP3′s General Manager, Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. He is an HBDI Practitioner and an experienced facilitator and coach. Read Nathan's bio here or email firstname.lastname@example.org
5 tasks for marketers to consider and plan to do in the coming year that will guarantee a more effective and efficient marketing program in 365 days time.
The media value chain and ways that advertisers can ensure they are maximising value creation, finding the hidden value and minimising loss of value.
To celebrate ThinkVine’s visit to Sydney, Trinity P3 and Datalicious are hosting a 360° media event to help you optimise your media spend. Details here:
In these uncertain times, it's imperative that your media strategies are effectively aligned with your marketing goals and are moving consumers to purchase.
Pam O'Connor asks when is enough, enough? Advertisers need to be mindful of not only what commercial content is run but how many times they run them.
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
The recurring theme of the new media marketplace is one of uncertainty. Darren Woolley, MD of TrinityP3 shares key observations on the new media marketplace.
Marketing Magazine featured 'niche, alternative or emerging' media options from MediaScope's Directory. Have any of these ever made it to your media plans?
The Media Audit Council present the results of their survey of marketers, media and procurement in relation to their current media buying audit processes.
A common question we get asked, especially from procurement, is about the difference in agency fees between traditional and digital media planning and buying.