Nine kinds of agency pitch process and counting
There are so many options and structures for an agency pitch process. So how can you identify the best process to get the best outcome?
As TrinityP3′s General Manager, Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. He is an HBDI Practitioner and an experienced facilitator and coach. Read Nathan's bio here or email nathan@trinityp3.com
There are so many options and structures for an agency pitch process. So how can you identify the best process to get the best outcome?
Agencies and employees may soon be forced to declare commercial interests in media vendor companies. Will this end conflicts of interest?
What is the role of your advertising agency today? Here are ten questions to help you define the changing roles of your agencies more clearly.
5 tasks for marketers to consider and plan to do in the coming year that will guarantee a more effective and efficient marketing program in 365 days time.
The media value chain and ways that advertisers can ensure they are maximising value creation, finding the hidden value and minimising loss of value.
To celebrate ThinkVine’s visit to Sydney, Trinity P3 and Datalicious are hosting a 360° media event to help you optimise your media spend. Details here:
In these uncertain times, it's imperative that your media strategies are effectively aligned with your marketing goals and are moving consumers to purchase.
Pam O'Connor asks when is enough, enough? Advertisers need to be mindful of not only what commercial content is run but how many times they run them.
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
The recurring theme of the new media marketplace is one of uncertainty. Darren Woolley, MD of TrinityP3 shares key observations on the new media marketplace.
Marketing Magazine featured 'niche, alternative or emerging' media options from MediaScope's Directory. Have any of these ever made it to your media plans?
Following CIPSA Category Week in Sydney, Media Agency CEO Henry Tajer gives his six tips for successful marketing procurement:
The Media Audit Council present the results of their survey of marketers, media and procurement in relation to their current media buying audit processes.
A common question we get asked, especially from procurement, is about the difference in agency fees between traditional and digital media planning and buying.