It is well reported that marketers are concerned about the lack of transparency in media trading with media agencies setting up trading desks to trade media inventory.
The current media agency remuneration model is unsustainable. Demands for lower cost from media agencies, driven by procurement, has seen media agency fees drop globally.
Recently in NYC at the WFA Global Marketer Conference I saw this research presentation by Initiative Media on rethinking the application of paid, earned and owned media.
Across the region and increasingly across the globe we are discussing with clients the ideal agency roster. Is it better to have a single global agency network across multiple markets?
Strategic management of media planning and media buying requires development of varying levels of expertise and silos of specialisation to suit the changing face of the market
Calculating agency head hours to deliver scope of work using the TrinityP3 Scope Monitor and Scope Calculator. How do you define your scope of work?
With TV advertising should you buy early or buy late? How to develop a media buying process that works to provide the best possible value to meet the strategic requirements.
The fragmented media model involves following a strategy of using multiple media options to increase the effectiveness of the media investment. How do you strategically manage this process?
There is an increasing question on why media buying should be in the hands of the media agency. There are two main reasons why but is it wise to bring these functions in-house?
What are the issues affecting media negotiation effectiveness? How effective are the advertiser and agency in achieving additional cost efficiencies during each campaign?
Every major agency group has devoted significant expense developing tools and technology designed to provide their clients with the edge over the competition. But are these tools just presentation fodder?
Examining 12 trends in strategic marketing management which will challenge marketing in 2012. Growth, maintaining share, digital, social, alignment, collaboration and mobile are all discussed here:
TrinityP3 have developed a benchmarking process to ensure advertisers and their agencies have the most robust and effective media planning and media strategy process. The right media buying process delivers maximum value.
Tips on media buying and planning and agency search and selection from TrinityP3. How do you go about not only choosing the right roster model, but also the right media partner for you business?
