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Tag Archives: media spend

3 reasons a financial audit will not give transparency in media buying

Share36 Tweet1 +110 Share10Shares 57This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing | Tagged , , , , , , , , |

Marketers should set production budgets or pay the consequences

Share35 Tweet +14 Share3Shares 42This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

Posted in agency solutions, marketing procurement, television & electronic production | Tagged , , , , , , , , | Comments Off on Marketers should set production budgets or pay the consequences