Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: email@example.com
TrinityP3 have developed a benchmarking process to ensure advertisers and their agencies have the most robust and effective media planning and media strategy process. The right media buying process delivers maximum value.
Most marketers are currently looking at their digital and media strategy. The fact is that they should not be two separate strategies, but integrated into one communications strategy to achieve maximum effectiveness.