Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Marketing Magazine featured 'niche, alternative or emerging' media options from MediaScope's Directory. Have any of these ever made it to your media plans?
With TV advertising should you buy early or buy late? How to develop a media buying process that works to provide the best possible value to meet the strategic requirements.
The purpose of our media buying benchmarking service is not just to benchmark the agency's media negotiation and buying, but to also diagnose the cause of any underperformance in this area.
TrinityP3 have developed a benchmarking process to ensure advertisers and their agencies have the most robust and effective media planning and media strategy process. The right media buying process delivers maximum value.
With media market fragmentation and tremendous growth in the options available, the capacity to get things wrong in the planning area has increased enormously.
Most marketers are currently looking at their digital and media strategy. The fact is that they should not be two separate strategies, but integrated into one communications strategy to achieve maximum effectiveness.