12 innovative media options you may not see proposed by your media agency
Marketing Magazine featured 'niche, alternative or emerging' media options from MediaScope's Directory. Have any of these ever made it to your media plans?
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Global Marketing
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Global Marketing
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media strategy Tag
What is the best media buying strategy – buy early or buy late?
With TV advertising should you buy early or buy late? How to develop a media buying process that works to provide the best possible value to meet the strategic requirements.
Media negotiations and media buying benchmarking
The purpose of our media buying benchmarking service is not just to benchmark the agency's media negotiation and buying, but to also diagnose the cause of any underperformance in this area.
The right media strategy is more important than the right price
TrinityP3 have developed a benchmarking process to ensure advertisers and their agencies have the most robust and effective media planning and media strategy process. The right media buying process delivers maximum value.
Benchmark your media strategy, not just your media buying
With media market fragmentation and tremendous growth in the options available, the capacity to get things wrong in the planning area has increased enormously.
The day the media died?
Most marketers are currently looking at their digital and media strategy. The fact is that they should not be two separate strategies, but integrated into one communications strategy to achieve maximum effectiveness.