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Tag Archives: media

Agency Solutions offered by Mumbrella 360 Manifesto

Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
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Is Calling Yourself a Media Auditor Misleading and Deceptive?

There are a number of people and companies in the marketing and advertising category who call themselves auditors and yet do not provide either the auditing process or have the rigor or professional body recognition of being auditors. More here:
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Open tenders are not the best way to select agencies

Share2 Tweet +1 ShareShares 2I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would … Continue reading

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Why global media pitches happen and how to win them.

Share Tweet +1 ShareShares 0MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are … Continue reading

Posted in agency search & selection, Evalu8ing - Relationship Performance Monitoring, media planning & buying | Tagged , , , , , , , , , , , | 3 Comments

A thought provoking warning for marketers from media agency PHD

Share Tweet +1 ShareShares 0Mumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now … Continue reading

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Advertising Agencies: It’s a Man’s world, but not always in a pitch?

Share Tweet +1 ShareShares 0At the Mumbrella Question Time, late last year, the question was asked about women in senior industry roles. You can see the response to the question below, or check out the story on Mumbrella. But for … Continue reading

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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading

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11 trends in marketing services for 2011

Share Tweet +1 ShareShares 0In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus … Continue reading

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Things real people don’t say about advertising

Share Tweet +1 ShareShares 0Hi, welcome back to work. Hope you had a great break. (I know I did). Time to get a bit of perspective on what we do, with this blog on Tumblr “Things real people don’t say … Continue reading

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Media trends in 2010 – Media Minds on LinkedIn

Share Tweet +1 ShareShares 0I belong to a group on LinkedIn called Media Minds which is managed by Media Sense International. They recently published their Quarterly Review of media which included a review of Media in 2010, including this word … Continue reading

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An interesting analogy on creativity and ideas

Share Tweet +1 ShareShares 0From Milton Mastrocessario, VP Creative Director at McCann Erickson in São Paulo, Brazil. He wrote: Always when this season come to town I remember part of “Zorba the Greek”, written by Kazantzakis, (bellow the part I’m … Continue reading

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Could media agencies become the movie studios of advertising?

Share Tweet +1 ShareShares 0Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market. We were reflecting on … Continue reading

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MARKETERS – Before you pitch for an agency, read this!

Share3 Tweet +1 ShareShares 3Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called … Continue reading

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How much time does it take to run an agency pitch?

Share Tweet +1 ShareShares 0Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how … Continue reading

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What TrinityP3 is known for and what we do

Share Tweet +1 ShareShares 0On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team … Continue reading

Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment