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Tag Archives: mediascope

Is the media industry all talk and no action?

Share28 Tweet +11 ShareShares 29This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying, social media & digital marketing | Tagged , , , , , , , , |

What are the biggest issues and challenges facing media today?

Share80 Tweet +15 Share15Shares 100This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, industry news & trends, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , |

12 innovative media options you may not see proposed by your media agency

Share51 Tweet +11 Share14Shares 66We hear constantly about the increasingly fragmenting and complex media market, but do you ever see the innovative, outside the square advertising and media initiatives that this provides? Or is your media agency inclined to serve … Continue reading

Posted in agency solutions, interesting observations, media planning & buying | Tagged , , , , , , , , , |