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About Michael Smith

With an unparalleled digital knowledge and experience across both the public and private sectors, Michael is one of the UK’s digital veterans. Michael is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

April 19, 2013

Important considerations to help you navigate the complex but valuable eco-systems of digital media trading, RTB, DSPs, DMPs and ATDs.

michael smith Tag

About Michael Smith

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RECENT BLOG POSTS

Why agencies should consider their clients like an investment portfolio

Why the agency pitch is no longer good corporate governance

Why everyone loses a creative pitch. Even clients.

michael smith Tag

About Michael Smith

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Why agencies should consider their clients like an investment portfolio

Why the agency pitch is no longer good corporate governance

Managing Marketing: Ecosystems And Marketplaces For Products And Services

Why everyone loses a creative pitch. Even clients.