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About Michael Smith

With an unparalleled digital knowledge and experience across both the public and private sectors, Michael is one of the UK’s digital veterans. Michael is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

April 19, 2013

Important considerations to help you navigate the complex but valuable eco-systems of digital media trading, RTB, DSPs, DMPs and ATDs.

michael smith Tag

About Michael Smith

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Managing Marketing: Digital media buying and are marketers getting the benefit?

Multiple agencies? Avoid multiple headaches

Australian Association of National Advertisers (AANA) Reset Marketing 2018

michael smith Tag

About Michael Smith

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: Digital media buying and are marketers getting the benefit?

3 essential questions to guide your content marketing

Multiple agencies? Avoid multiple headaches

Australian Association of National Advertisers (AANA) Reset Marketing 2018