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Tag Archives: michael smith
Navigating the murky media waters of RTB, DSPs, DMPs and ATDs
Share41 Tweet1 +11 ShareShares 43This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a … Continue reading →
Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing
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Tagged ad exchanges, agency trading desks, automated buying, data management platforms, demand side platforms, digital media trading, media agencies, michael smith, real time bidding
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Comments Off on Navigating the murky media waters of RTB, DSPs, DMPs and ATDs
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