Amazing Agency Anecdotes from new business pitches
Amazing Agency Anecdotes - Surprising war stories that agencies have shared about people and processes they have come across in new business pitches.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
new business pitches Tag
Crank Score: Cutting through the creative wank around creative awards
Counting the number of Creative Awards an agency wins doesn't necessarily tell you how creative they are. There is a better way – The Crank Score.
Poor practice agency credentials from P&W Advertising
On the basis that show is more effective than tell, here is a good demonstration on the typical poor practice many agencies still insist on using to present their credentials.