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Tag Archives: new business pitches
Amazing Agency Anecdotes from new business pitches
Share Tweet +1 ShareThis post is by Georgia Suttie, Marketing Director of TrinityP3. Georgia manages TrinityP3’s online agency register and leads the Search & Selection Process where she liaises with marketing heads and departments and matches their needs to creative … Continue reading
Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency relationships, agency remuneration, agency review, agency selection, chemistry meeting, Georgia Suttie, new business pitches, pitch consultant, pitch process
1 Comment
Crank Score: Cutting through the creative wank around creative awards
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency solutions, industry news & trends, return on investment
Tagged agency credentials, crank score, creative agencies, creative awards, creative campaign, credentials presentations, Gunn Report, MADC, new business pitches
Comments Off on Crank Score: Cutting through the creative wank around creative awards
Poor practice agency credentials from P&W Advertising
Share Tweet +1 ShareI have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the pitch process. And I have provided ideas for agencies on how they can be different in an … Continue reading
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