TrinityP3 logo

Tag Archives: new media

How to leverage the new media landscape in the face of continued media marketplace change

Share24 Tweet +14 Share1Shares 29The recurring theme of the media marketplace is one of uncertainty. 
The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their … Continue reading

Posted in media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , |