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Tag Archives: Online

A thought provoking warning for marketers from media agency PHD

Share Tweet +1 ShareMumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now there … Continue reading

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2010 – A year of faking it?

Share Tweet +1 ShareIn my inbox this morning was an email from Julian Martin at Brand Central titled 2010, a year of faking it. In it he highlights that at a time when innovative thinking has the potential to drive … Continue reading

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The future of advertising – Fast Company

Share Tweet +1 ShareA big thank you to St John Craner in New Zealand for this link to a Fast Company article on The Future of Advertising. It is about were Madison Ave, New York met with Hyper Island, Sweden … Continue reading

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Digital buzz words can drive you bonkers

Share Tweet +1 ShareOne of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category. About a year ago I was presenting a report … Continue reading

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Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL

Share Tweet +1 ShareFor far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred the … Continue reading

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