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Tag Archives: operations assessment

Five reasons agency compensation should not be relationship based

Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong from Coca Cola on Value Based Agency Compensation
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Why do top advertising agencies lose business?

Why do top advertising agencies lose business? Earlier this month, Avi Dan posted “Gone In 30-Seconds: The 5 Top Reasons Why Agencies Get Fired” on his Forbes blog – Find out our thoughts here:
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