overhead cost Tag

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

A step by step approach to calculating ad agency resource rates and head hour costs

October 22, 2012

Darren Woolley, MD of TrinityP3, provides a step by step guide to calculating agency resource rates, head hour and overhead costs and profit mark up.

What is included in your advertising agency overhead cost and what is not?

August 31, 2012

One area of agency remuneration that creates confusion for many marketers, procurement and even agencies is the calculation of the agency overhead.

Calculate agency compensation rates on this free iPhone Business App

August 24, 2011

Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued the Resource Rate Calculator app.