A step by step approach to calculating ad agency resource rates and head hour costs
Darren Woolley, MD of TrinityP3, provides a step by step guide to calculating agency resource rates, head hour and overhead costs and profit mark up.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
overhead cost Tag
What is included in your advertising agency overhead cost and what is not?
One area of agency remuneration that creates confusion for many marketers, procurement and even agencies is the calculation of the agency overhead.
