A step by step approach to calculating ad agency resource rates and head hour costs
Darren Woolley, MD of TrinityP3, provides a step by step guide to calculating agency resource rates, head hour and overhead costs and profit mark up.
Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Darren Woolley, MD of TrinityP3, provides a step by step guide to calculating agency resource rates, head hour and overhead costs and profit mark up.
One area of agency remuneration that creates confusion for many marketers, procurement and even agencies is the calculation of the agency overhead.