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Tag Archives: overheads

Should the agency CEO / Managing Director be in the agency retainer?

Share Tweet +1 ShareShares 0If your retainer is calculated correctly, agency management will be in your retainer. Either in the direct salary costs, or the overhead multiple. The question is, “do you want the most senior person in your agency … Continue reading

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What is included in the overhead when calculating the agency retainer?

Share Tweet +1 ShareShares 0When discussing retainers there are some key parts to the calculation: Business expenses: all expenses found on the Profit and Loss Statement. Overhead expenses: all costs found on the income statement except for direct labor, direct … Continue reading

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The power of competitive pressure on advertising agency fees

Share Tweet +1 ShareShares 0We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same … Continue reading

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