TrinityP3 logo

Tag Archives: P3

Top 10 ways to get greater value from music in your marketing

Share9 Tweet +11 ShareShares 10Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around … Continue reading

Posted in television & electronic production, Top 10 | Tagged , , , , , , , |

Top Advertising Agency IP – Going Cheap or Creating Value?

Share Tweet +1 ShareShares 0There are often mis-informed discussions in agencies and marketing departments about copyright. In this guest post from our friends at  1Place Patent Attorneys & Solicitors, they make important distinctions about copyright and provide some invaluable recommendations … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations | Tagged , , , , , , , | Comments Off on Top Advertising Agency IP – Going Cheap or Creating Value?

TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?

Share11 Tweet1 +1 ShareShares 12I was recently in NYC and had dinner with Deborah Malone, the Founder of  The Internationalist Magazine. I was talking to her about the fact that in the US most people call it Agency Compensation while … Continue reading

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged , , , , , , , , , , | Comments Off on TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?

Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Share Tweet2 +1 ShareShares 2Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , | Comments Off on Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Changing the name from P3 to TrinityP3

Share Tweet2 +1 ShareShares 2On July 1 this year we announced the change in name of the company I started eight and a half years ago from P3 to TrinityP3. The reaction and comments have been incredibly positive, but the … Continue reading

Posted in interesting observations | Tagged , , , , | Comments Off on Changing the name from P3 to TrinityP3