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Tag Archives: performance based remuneration

How many KPIs are optimal to drive agency performance?

Share39 Tweet1 +16 Share3Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

A personal story that is not about advertising agency remuneration, but could be

Share38 Tweet +11 ShareShares 39I was reflecting on the recent conversations I have had in regards to media agency remuneration, both globally as a strategic partner of the WFA and locally with our strategic partnership with the AANA, and thought … Continue reading

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Is your advertising agency a supplier or a partner?

Share23 Tweet +12 Share1Shares 26While many people in the industry talk about being in partnership with their agency or with their client, the majority of remuneration models do not support this position. Many advertisers and their procurement executives take a … Continue reading

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Things to consider when selecting a new advertising agency

Share42 Tweet +14 Share3Shares 49Choosing a new agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact … Continue reading

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Why financial incentives do not work in driving performance

Share2 Tweet +1 ShareShares 2Here is an interesting video on what motivates people by Dan Pink. Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill. Where … Continue reading

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Reasons why performance based remuneration or payment by results often fail

Share Tweet +1 ShareShares 0Performance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is that in most cases both agency and client will tell you that it does not work. … Continue reading

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Media Owners Need to Join Compensation Discussion

Share Tweet +1 ShareShares 0Ms Tara Comonte COO and CFO at Interpublic Group of Cos’ Mediabrands, has on AdAge given her viewpoint on agency remuneration, specifically media agency remuneration, extolling media proprietors to join in. I absolutely agree with Tara. … Continue reading

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Bonus fees for agencies much like the bonus agencies pay for staff

Share Tweet +1 ShareShares 0A new study by Palazzo Advisory & Acquisition, shows that last year, despite the poor economic performance, 92% of agencies surveyed paid bonuses to staff. The issue is that 72% said they based their bonus decision-making … Continue reading

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CASE STUDY: Developing collaborative work practices

Share Tweet +1 ShareShares 0Company Category: International FMCG Challenging Problem: The client worked with an internationally aligned creative and media agency, which despite all efforts of the client, and the verbal support of the agency, had not been able to … Continue reading

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Five things marketers can do to avoid going insane

Share Tweet +1 ShareShares 0Interestingly, when faced with a huge crisis like the current Global Financial Crisis (GFC) many people, including marketers and their agencies fall back into agency remuneration practices that are tried, tested and familiar, even if they … Continue reading

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