How many KPIs are optimal to drive agency performance?
68% of marketers arrangements have a performance or results based payment component. The problem is that it is often based on too many metrics.
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Global Marketing
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performance based remuneration Tag
A personal story that is not about advertising agency remuneration, but could be
Reflecting on recent conversations I have had around advertising agency remuneration it seems there are many parallels with my experience with financial advisers.
Is your advertising agency a supplier or a partner?
Darren Woolley looks at some typical advertising agency remuneration models in the market to determine if they reflect a buyer/supplier relationship or partnership.
Things to consider when selecting a new advertising agency
Selection of a new advertising agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly.
Why financial incentives do not work in driving performance
Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill...
Reasons why performance based remuneration or payment by results often fail
Performance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is that in most cases both agency and client will tell you that it does not work.
Media Owners Need to Join Compensation Discussion
Currently the media agency and the media proprietor are remunerated to increase volume without necessarily increasing outcomes - sales and profit.
Bonus fees for agencies much like the bonus agencies pay for staff
Can you imaging being the CMO, telling the CFO, that it was important to pay the agencies their bonuses, even though the company had not made budget?
Developing collaborative work practices – Case study
Despite all efforts of the client, and the verbal support of the agency, had not been able to implement a truly effective regional approach to strategic and creative development.
Five things marketers can do to avoid going insane
If you want to avoid going insane in trying to manage your advertising agency remuneration, here are five things you could be doing to help you survive the GFC.