How many KPIs are optimal to drive agency performance?
68% of marketers arrangements have a performance or results based payment component. The problem is that it is often based on too many metrics.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
performance based remuneration Tag
A personal story that is not about advertising agency remuneration, but could be
Reflecting on recent conversations I have had around advertising agency remuneration it seems there are many parallels with my experience with financial advisers.
Is your advertising agency a supplier or a partner?
Darren Woolley looks at some typical advertising agency remuneration models in the market to determine if they reflect a buyer/supplier relationship or partnership.
Things to consider when selecting a new advertising agency
Selection of a new advertising agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly.
