-
Tags
Advertising agency agency compensation agency remuneration agency review agency roster agency search agency selection agency solutions alignment benchmarking business strategy alignment Collaboration Compensation Darren Woolley Digital Digital Marketing Evalu8ing Marketing marketing and advertising marketing first forum marketing process optimisation marketing procurement Marketing strategy media media agency media buying media planning pitch pitch process process optimisation Procurement production production costs remuneration scope of work Shawn Callahan social media stephan argent strategic alignment strategic management strategic marketing consulting strategic marketing management Television production TrinityP3Categories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- marketing procurement
- media planning & buying
- mobile marketing
- Podcasts
- print production
- public sector
- resource rate calculator
- return on investment
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- August 2018 (7)
- July 2018 (13)
- June 2018 (13)
- May 2018 (13)
- April 2018 (12)
- March 2018 (12)
- February 2018 (12)
- January 2018 (11)
- December 2017 (9)
- November 2017 (13)
- October 2017 (13)
- September 2017 (13)
- August 2017 (13)
- July 2017 (13)
- June 2017 (13)
- May 2017 (14)
- April 2017 (10)
- March 2017 (14)
- February 2017 (12)
- January 2017 (10)
- December 2016 (9)
- November 2016 (13)
- October 2016 (13)
- September 2016 (13)
- August 2016 (14)
- July 2016 (13)
- June 2016 (13)
- May 2016 (13)
- April 2016 (12)
- March 2016 (11)
- February 2016 (13)
- January 2016 (12)
- December 2015 (10)
- November 2015 (13)
- October 2015 (13)
- September 2015 (13)
- August 2015 (13)
- July 2015 (14)
- June 2015 (13)
- May 2015 (13)
- April 2015 (11)
- March 2015 (13)
- February 2015 (12)
- January 2015 (11)
- December 2014 (10)
- November 2014 (12)
- October 2014 (14)
- September 2014 (21)
- August 2014 (15)
- July 2014 (13)
- June 2014 (13)
- May 2014 (13)
- April 2014 (10)
- March 2014 (13)
- February 2014 (12)
- January 2014 (12)
- December 2013 (10)
- November 2013 (13)
- October 2013 (13)
- September 2013 (13)
- August 2013 (13)
- July 2013 (14)
- June 2013 (12)
- May 2013 (14)
- April 2013 (13)
- March 2013 (12)
- February 2013 (12)
- January 2013 (13)
- December 2012 (9)
- November 2012 (13)
- October 2012 (14)
- September 2012 (12)
- August 2012 (14)
- July 2012 (13)
- June 2012 (17)
- May 2012 (15)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (2)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Tag Archives: performance based remuneration
How many KPIs are optimal to drive agency performance?
Share39 Tweet1 +16 Share3Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged advertising performance, agency compensation, agency performance, agency relationship, business performance, key stakeholders, kpis, performance based remuneration, performance metrics
A personal story that is not about advertising agency remuneration, but could be
Share38 Tweet1 +11 ShareShares 40I was reflecting on the recent conversations I have had in regards to media agency remuneration, both globally as a strategic partner of the WFA and locally with our strategic partnership with the AANA, and thought … Continue reading
Is your advertising agency a supplier or a partner?
Share23 Tweet4 +12 Share1Shares 30While many people in the industry talk about being in partnership with their agency or with their client, the majority of remuneration models do not support this position. Many advertisers and their procurement executives take a … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management
Tagged advertising agencies, agency compensation, agency remuneration, agency solutions, Darren Woolley, performance based remuneration, remuneration models, strategic management, supplier relationship, TrinityP3, value based remuneration
Comments Off on Is your advertising agency a supplier or a partner?
Things to consider when selecting a new advertising agency
Share42 Tweet +14 Share3Shares 49Choosing a new agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions
Tagged agency remuneration, agency search, agency selection, agency solutions, Darren Woolley, performance based remuneration, strategic management, strategic performance, TrinityP3, value based compensation
Comments Off on Things to consider when selecting a new advertising agency
Why financial incentives do not work in driving performance
Share2 Tweet +1 ShareShares 2Here is an interesting video on what motivates people by Dan Pink. Traditionally it has been thought that money motivates people but as research has found this only applies to work that involves mechanical skill. Where … Continue reading
Posted in agency remuneration / compensation
Tagged agency fees, cognitive thinking, Compensation, creativity, Dan Pink, mechanical work, Motivation, payment by results, PBR, performance based remuneration, remuneration, strategy
Comments Off on Why financial incentives do not work in driving performance
Reasons why performance based remuneration or payment by results often fail
Share Tweet3 +1 ShareShares 3Performance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is that in most cases both agency and client will tell you that it does not work. … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, Compensation, marketing agencies, media, payment by results, PBR, performance based remuneration
Comments Off on Reasons why performance based remuneration or payment by results often fail
Media Owners Need to Join Compensation Discussion
Share Tweet +1 ShareShares 0Ms Tara Comonte COO and CFO at Interpublic Group of Cos’ Mediabrands, has on AdAge given her viewpoint on agency remuneration, specifically media agency remuneration, extolling media proprietors to join in. I absolutely agree with Tara. … Continue reading
Posted in agency remuneration / compensation
Tagged agency, media, media proprietors, payment by results, PBR, performance based remuneration, remuneration, Results
Comments Off on Media Owners Need to Join Compensation Discussion
Bonus fees for agencies much like the bonus agencies pay for staff
Share Tweet +1 ShareShares 0A new study by Palazzo Advisory & Acquisition, shows that last year, despite the poor economic performance, 92% of agencies surveyed paid bonuses to staff. The issue is that 72% said they based their bonus decision-making … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, agency, bonuses, marketing performance, payment by results, PBR, performance based remuneration
Comments Off on Bonus fees for agencies much like the bonus agencies pay for staff
Developing collaborative work practices – Case study
Share Tweet +1 ShareShares 0Company Category: International FMCG Challenging Problem: The client worked with an internationally aligned creative and media agency, which despite all efforts of the client, and the verbal support of the agency, had not been able to … Continue reading
Posted in case studies
Tagged Advertising, agency, collaborative, Evalu8ing, management, media, payment by results, performance based remuneration, relationship
Comments Off on Developing collaborative work practices – Case study
Five things marketers can do to avoid going insane
Share Tweet +1 ShareShares 0Interestingly, when faced with a huge crisis like the current Global Financial Crisis (GFC) many people, including marketers and their agencies fall back into agency remuneration practices that are tried, tested and familiar, even if they … Continue reading
Posted in marketing process optimisation
Tagged agency remuneration, marketing budget, payment by results, PBR, performance based remuneration, rate cards, remuneration, Retainers
Comments Off on Five things marketers can do to avoid going insane
Subscribe
Vimeo
Youtube
Facebook
Twitter
LinkedIn
RSS
Slideshare
Reviewed Books
Four Square
Google Maps
Google+
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.