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Tag Archives: performance benchmarking
Most 360º client agency relationship systems are misleading
Share1 Tweet7 +1 ShareShares 8I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” … Continue reading
Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring
Tagged 360 systems, agency search, agency solutions, Australia, business strategy alignment, client agency relationships, Darren Woolley, marketing and advertising, performance benchmarking, strategic alignment, strategic management, TrinityP3
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The Important Difference Between Collaboration, Relationship and Performance Benchmarking
Many people use terms such as relationship, collaboration and performance benchmarking interchangeably and yet there are important distinctions between them. All three are important in the management and optimization of the agency / marketers interaction but each one is measuring a different, perhaps subtle, but important attribute of this interaction.
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Posted in Evalu8ing - Relationship Performance Monitoring
Tagged agency solutions, benchmarking best practices, Darren Woolley, performance benchmarking, process benchmarking, strategic marketing consulting, TrinityP3
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Results: Why top advertising agencies lose business
Why do top advertising agencies lose business? The results of the LinkedIn poll are in. Find out what the poll showed here:
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Posted in agency search & selection
Tagged agency solutions, Darren Woolley, performance benchmarking, strategic marketing consulting, top advertising agencies, TrinityP3
Comments Off on Results: Why top advertising agencies lose business
Why it is essential for agencies to be part of your business strategy alignment
Business strategy alignment – I would have to say the vast majority of marketers will certainly have defined roles for their media and creative agencies but then have a more adhoc approach to their other agency vendors such as digital, social media, sale promotion, retail, pr, direct markets, behaviour marketing, events and the like.
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Calculating Agency Compensation And Resource From The Scope Of Work
How many agency account managers, strategy planners, creative copywriters, art directors, production managers, producers and coders do you need to deliver your marketing plan? Trinity P3 calculates agency compensation and resource the proven way.
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Posted in agency remuneration / compensation
Tagged agency compensation, agency monitoring, agency solutions, cost benchmarking, marketing agency search, performance benchmarking, strategic marketing consulting, TrinityP3
Comments Off on Calculating Agency Compensation And Resource From The Scope Of Work
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