Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: firstname.lastname@example.org
The term 360˚ used by some client agency relationship systems is actually misleading both from a functional and geometrical perspective - agency solutions and strategic management advice from Darren Woolley of TrinityP3.
It is often the case that the marketer's agency roster will be a fairly traditional adhoc structure which has developed organically in response to an immediate need rather than built to specific strategic requirements.