The term 360˚ used by some client agency relationship systems is actually misleading both from a functional and geometrical perspective - agency solutions and strategic management advice from Darren Woolley of TrinityP3.
Many people use terms such as performance, relationship and collaboration interchangeably and yet there are important distinctions between them.
In April I wrote about Avi Dan's Forbes blog post where he postulated why agencies lose business and decided to put this to the test with a LinkedIn poll. Well the results are in.
It is often the case that the marketer's agency roster will be a fairly traditional adhoc structure which has developed organically in response to an immediate need rather than built to specific strategic requirements.
A client recently sent me an RFP for their Media Auditing Services. I called them and said that we do not provide auditing service as we were not auditors...
How many agency account managers, strategy planners, creative copywriters, art directors, production managers, producers and coders do you need to deliver your marketing plan?