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Tag Archives: performance benchmarking

Most 360º client agency relationship systems are misleading

Share1 Tweet3 +1 ShareShares 4I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” … Continue reading

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The Important Difference Between Collaboration, Relationship and Performance Benchmarking

Many people use terms such as relationship, collaboration and performance benchmarking interchangeably and yet there are important distinctions between them. All three are important in the management and optimization of the agency / marketers interaction but each one is measuring a different, perhaps subtle, but important attribute of this interaction.
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Results: Why top advertising agencies lose business

Why do top advertising agencies lose business? The results of the LinkedIn poll are in. Find out what the poll showed here:
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Why it is essential for agencies to be part of your business strategy alignment

Business strategy alignment – I would have to say the vast majority of marketers will certainly have defined roles for their media and creative agencies but then have a more adhoc approach to their other agency vendors such as digital, social media, sale promotion, retail, pr, direct markets, behaviour marketing, events and the like.
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Is Calling Yourself a Media Auditor Misleading and Deceptive?

There are a number of people and companies in the marketing and advertising category who call themselves auditors and yet do not provide either the auditing process or have the rigor or professional body recognition of being auditors. More here:
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Calculating Agency Compensation And Resource From The Scope Of Work

How many agency account managers, strategy planners, creative copywriters, art directors, production managers, producers and coders do you need to deliver your marketing plan? Trinity P3 calculates agency compensation and resource the proven way.
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