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Tag Archives: performance improvement
How engagement agreements improve your agency interactions
Share22 Tweet +15 Share4Shares 31This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management
Tagged Collaboration, Darren Woolley, Engagement Agreement, kpis, marketing process, performance improvement, process improvement, sally webster, SLAs
Comments Off on How engagement agreements improve your agency interactions
Evalu8ing agency relationships in siloed marketing structures – Case study
Share1 Tweet7 +11 ShareShares 9Client Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to … Continue reading
Posted in case studies, Evalu8ing - Relationship Performance Monitoring
Tagged agency relationships, alignment, business silos, Marketing, measurement, multiple stakeholders, organisational alignment, performance improvement, relationship management
Comments Off on Evalu8ing agency relationships in siloed marketing structures – Case study
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