How engagement agreements improve your agency interactions
Using SLAs and KPIs to improve agency process and performance is misguided. Read how Engagement Agreements are the key to improving collaboration.
Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Using SLAs and KPIs to improve agency process and performance is misguided. Read how Engagement Agreements are the key to improving collaboration.