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Tag Archives: performance improvement

How engagement agreements improve your agency interactions

Share22 Tweet +15 Share4Shares 31This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Evalu8ing agency relationships in siloed marketing structures – Case study

Share1 Tweet7 +11 ShareShares 9Client Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to … Continue reading

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