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Tag Archives: performance metrics

Are digital agency pricing models stuck in the 90s?

Share Tweet +1 ShareThis post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing procurement, social media & digital marketing, strategic management | Tagged , , , , , , , | 4 Comments

How many KPIs are optimal to drive agency performance?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment