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Tag Archives: performance rights

Technology means it is time to rethink advertising talent fees

Share24 Tweet +12 ShareShares 26This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Top 10 ways to avoid trouble when using music in advertising

Share7 Tweet +12 Share3Shares 12Music is a powerful component in television commercials. The right music track can increase the cut through, become the nemonic of the communication and help target a specific audience. Yet music copyright, performance rights and mechanical … Continue reading

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