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Tag Archives: performance
Why Digital Marketing should replace KPIs with EPIs
Share87 Tweet +113 Share10Shares 110This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define … Continue reading
Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management
Tagged Digital Marketing, digital metrics, digital properties, engagement, influence, key performance indicators, kpis, marketing first forum, performance, stephan argent
What is the benefit of Evalu8ing in managing relationships between agencies and marketers?
Share Tweet +1 ShareShares 0Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring
Tagged Agencies, alignment, Brad Cook, Clemenger BBDO, Collaboration, consultants, Evalu8ing, Fonterra, Jeff Estok, manage, Marketers, maximise, measure, Navigare, performance, Peter Biggs, Relationships
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What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
Share2 Tweet5 +1 ShareShares 7Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring
Tagged Advertising, Agencies, agency, alignment, Collaboration, KPI, manage, Marketing, maximise, measure, multi-dimensional, one dimensional, performance, Relationships, SLA, two dimensional
Comments Off on What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
Win International Awards – Lose the business: It happens a lot
Share Tweet +1 ShareShares 0How often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy Pop” campaign developed by … Continue reading
Posted in agency search & selection
Tagged Adnews, Advertising, Awards, Cannes Awards, commercial results, creative awards, DraftFCB, effectiveness, Marketers, Orcon, performance, The Special Group
Why self assessment surveys are flawed in client / agency relationships
Share1 Tweet1 +1 Share2Shares 4When British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring
Tagged Advertising, agency, Aprais, buyer, Client, Decideware, Evalu8ing, improvement, Marketing, measurement, media, performance, relationship, Self assessment, supplier
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A better way for advertisers’ to to select agencies
Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, New Zealand, performance, pitch, process, remuneration, review, selection, tender
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How can the relationship between procurement, marketing and agencies be improved?
Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring
Tagged agency, alignment, clarity, effectiveness, efficiency, performance, Relationships, respect, trust
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How to better manage client / agency relationships
Share Tweet +1 ShareShares 0This is the second part of a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. The talk, in two parts, covers: 1. Service providers structure … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, alignment, Collaboration, Marketing, performance, remuneration
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How to better manage client / agency relationships
Share Tweet +1 ShareShares 0This is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. Interestingly the audience was composed primarily of agencies, with a few marketers. The … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, alignment, Collaboration, Marketing, performance, remuneration
Comments Off on How to better manage client / agency relationships
Evalu8ing collaboration and relationship improvement system expands globally
Share Tweet1 +1 ShareShares 1In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital, media, direct marketing, public relations agencies … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring
Tagged Advertising, agency, Collaboration, Evalu8ing, improvement, management, Marketing, performance, relationship
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Measure, measurement and accountability failure – Adforum Day 4
Share Tweet +1 ShareShares 0NEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of … Continue reading
Posted in agency search & selection
Tagged Adforum, CEO Summit, effectiveness, Marketing, performance, Results, ROI
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Beware of the “hit-and-run” procurement professional
Share Tweet +1 ShareShares 0There is a type of procurement professional I meet that can best be described as ‘hit and run’. They target marketing, aim for the ‘low hanging fruit’ or the ‘quick wins’ then hit the agency remuneration … Continue reading
Posted in agency remuneration / compensation
Tagged CIPSA, costs, effectiveness, efficiency, Marketing, metrics, performance, Procurement
Comments Off on Beware of the “hit-and-run” procurement professional
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