Why Digital Marketing should replace KPIs with EPIs
Instead of KPIs, Stephan Argent proposes “EPIs” or Engagement, Performance and Influence as better metrics for digital marketing success.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
performance Tag
Win International Awards – Lose the business: It happens a lot
There are many examples of outstanding, award winning and also Effectiveness Award Winning campaigns that ultimately lead to the agency being replaced. Why?
Why self assessment surveys are flawed in client / agency relationships
It is known that people will either over or under estimate their skills, capabilities and performance based depending on if they are confident in these areas.
A better way for advertisers’ to to select agencies
I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships...
How to better manage client / agency relationships
This is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong.
Beware of the “hit-and-run” procurement professional
There is a type of procurement professional I meet that can best be described as ‘hit and run’.