Why Digital Marketing should replace KPIs with EPIs
Instead of KPIs, Stephan Argent proposes “EPIs” or Engagement, Performance and Influence as better metrics for digital marketing success.
Global Marketing
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Global Marketing
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Global Marketing
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What is the benefit of Evalu8ing in managing relationships between agencies and marketers?
To find out what the benefits are lets ask a few people who have used the process.
What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
It is important to recognise that the relationship between marketing and the marketing services providers (agencies) should be managed and maximised, but what is the ideal way to do this?
Win International Awards – Lose the business: It happens a lot
There are many examples of outstanding, award winning and also Effectiveness Award Winning campaigns that ultimately lead to the agency being replaced. Why?
Why self assessment surveys are flawed in client / agency relationships
It is known that people will either over or under estimate their skills, capabilities and performance based depending on if they are confident in these areas.
A better way for advertisers’ to to select agencies
I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships...
How can the relationship between procurement, marketing and agencies be improved?
Here, Bruno speaks about how the relationship between procurement, agencies and marketing can be improved.
How to better manage client / agency relationships
This is the second part of a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong.
How to better manage client / agency relationships
This is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong.
Evalu8ing collaboration and relationship improvement system expands globally
In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers
Measure, measurement and accountability failure – Adforum Day 4
Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking.
Beware of the “hit-and-run” procurement professional
There is a type of procurement professional I meet that can best be described as ‘hit and run’.