Please Agency, do not thank me when you win a new business pitch
It is always up to the agency to win the pitch. A pitch consultant should only ever create an opportunity based on fulfilling the advertiser's needs.
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pitch process Tag
How agency optimism can get in the way of a successful pitch
In a pitch optimism can be ambition, creativity and entrepreneurship or alternately it can be blind faith, desperation and greed. Which would you prefer?
Measuring the 4Cs in selecting agencies and managing agency relationships
The 4Cs are a valuable way to undertake a full and robust evaluation of an agency and their ability to fulfil your requirements. What are the 4Cs?
Amazing Agency Anecdotes from new business pitches
Amazing Agency Anecdotes - Surprising war stories that agencies have shared about people and processes they have come across in new business pitches.
6 things every marketer should know about great pitch consulting
How do you separate pitch consultants who genuinely want to make a difference from those who are just in it for the money? Find out here:
A more efficient process for selecting the perfect agency
Marketers and procurement often waste valuable time and money in their RFP and tender processes. Here is a process that is efficient and effective.
How do you pitch when you’re the incumbent agency?
Retaining business in a competitive pitch is a tricky balancing act for the incumbent agency. Here are 3 common mistakes and 5 top tips for success.
Nine kinds of agency pitch process and counting
There are so many options and structures for an agency pitch process. So how can you identify the best process to get the best outcome?
The five universal principles of successful pitch management
Here are 5 universal principles of pitch management that every successful pitch has to deliver against whatever the sector, client, brand or category.
How to change your media, creative and digital agency all at once
Imagine you want to review your media agency, your creative agency and your digital agency at the same time? What is the best way to do this?
Why do so many agencies take on revenue at the expense of profit?
Here are 5 reasons why agencies often fall into the trap of chasing revenue instead of profits. Apple wouldn't do it, why would you?
The internal alignment opportunities of an agency search and selection process
Selecting a new agency is a great opportunity to encourage engagement and alignment with important internal stakeholders. Here is a recent example:
Tips for a successful agency search process
Whether or not you’re contemplating an agency search consultant to help, here are some dos and don’ts to help get your pitch process off to a great start.
Why Every Pitch is a Digital Pitch
Here’s something to consider next time you’re out looking for a new agency. Stephan Argent explains why every pitch is (and needs to be) a digital pitch.
If you are pitching your business, how to pitch it right
When pitching your business the process you adopt depends on the objective of the review and desired outcome. The role of strategy planning workshops in agency search and selection: