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Tag Archives: pitch process
Please Agency, do not thank me when you win a new business pitch
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
How agency optimism can get in the way of a successful pitch
Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Don’t get me wrong, I’m an unashamed optimist. … Continue reading
Measuring the 4Cs in selecting agencies and managing agency relationships
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement
Tagged agency remuneration, agency review, capabilities assessment, chemistry alignment, commercial arrangements, creative access, evaluating agency performance, pitch process
Comments Off on Measuring the 4Cs in selecting agencies and managing agency relationships
Amazing Agency Anecdotes from new business pitches
Share Tweet +1 ShareThis post is by Georgia Suttie, Marketing Director of TrinityP3. Georgia manages TrinityP3’s online agency register and leads the Search & Selection Process where she liaises with marketing heads and departments and matches their needs to creative … Continue reading
Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency relationships, agency remuneration, agency review, agency selection, chemistry meeting, Georgia Suttie, new business pitches, pitch consultant, pitch process
1 Comment
6 things every marketer should know about great pitch consulting
Share Tweet +1 ShareThis post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. Someone … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, strategic management
Tagged agency search, anita zanesco, new business pitch, pitch consultants, pitch consulting, pitch doctor, pitch process, search and selection process
1 Comment
A more efficient process for selecting the perfect agency
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency contracts, agency credentials, agency register, agency search, agency selection, chemistry sessions, pitch process, Procurement, selecting the perfect agency
1 Comment
How do you pitch when you’re the incumbent agency?
Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. It sounds like the toughest gig in town. … Continue reading
The five universal principles of successful pitch management
Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Managing pitches is not the main thing we … Continue reading
How to change your media, creative and digital agency all at once
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement
Tagged agency review, agency roster, agency selection, chemistry workshops, collaborative concurrent pitch, creative agency, Darren Woolley, digital agency, media agency, pitch process
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How to provide fact-based feedback to unsuccessful agencies in a pitch
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Why do so many agencies take on revenue at the expense of profit?
Share Tweet +1 ShareThis post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique creative shop. A … Continue reading
The internal alignment opportunities of an agency search and selection process
Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading
Posted in agency search & selection, marketing process optimisation, marketing procurement, strategic management
Tagged agency engagement, agency search, agency selection, Darren Woolley, internal alignment, internal stakeholders, pitch process, strategic workshops, supplier search and selection, TrinityP3
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Tips for a successful agency search process
Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to deal with … Continue reading
Posted in agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency search, agency search consultant, agency selection, client agency relationships, creative agency, marketing procurement, pitch management, pitch process, stephan argent, strategic management, TrinityP3
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Why Every Pitch is a Digital Pitch
Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if your … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency search, agency solutions, Collaboration, Digital Marketing, digital pitch, marketing first forum, marketing procurement, pitch process, stephan argent, TrinityP3
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