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Tag Archives: pitch

3 key ways to avoid an agency review

Share25 Tweet +11 ShareShares 26This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether you’re a marketer or an agency, chances are you’ve got better things to do than … Continue reading

Posted in agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement | Tagged , , , , , , , , | 1 Comment

To pitch or not to pitch? The issues every marketer should consider before answering this question.

Share14 Tweet +13 Share1Shares 18Undertaking an agency review or “pitch” should only be done for the following reasons: 1. You want to appoint an agency provider for the first time. It may be a new business, new brand or growth … Continue reading

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When agency pitches go wrong – or the dangers of DIY pitches

Share Tweet +1 ShareShares 0Australian AdNews Magazine has an Off the Record section with gossip, rumour and unsubstantiated stories. This is the one area a marketer does not want to end up. It usually means there is a negative buzz … Continue reading

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Agency Pitch Consultants Accused of ‘Double-Dip’

Share Tweet +1 ShareShares 0AdAge today reports that Steve Blamer, ex-Grey CEO and FCB Global CEO, has set up his own pitch consultancy. To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail … Continue reading

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FREE – Nothing gets you nothing with agency compensation

Share Tweet +1 ShareShares 0In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often … Continue reading

Posted in agency remuneration / compensation, agency search & selection | Tagged , , , , , , , , , , , , , , , | 3 Comments

Is procurement fraud a risk to advertising and marketing?

Share Tweet +1 ShareShares 0Marketing Magazine report that Deloitte has released the results of a webcast poll, which found that “out of 1,675 professionals across a variety of sectors surveyed, more than half (52%) of respondents believed solicitation and negotiation … Continue reading

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A better way for advertisers’ to to select agencies

Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading

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Revenge of the freelance copywriter on a new business pitch

Share Tweet +1 ShareShares 0How embarrassing for WPP and Y&R. Used a freelance copywriter and then didn’t pay him. But here is the deal. How do you know who worked on the new business pitch for your business? There is … Continue reading

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The traps and pitfalls of setting agency remuneration during a pitch

Share Tweet +1 ShareShares 0It became very fashionable, especially amongst less enlightened procurement professionals, to run a pitch or tender during the GFC as a way of reducing agency costs. But many of the advertisers who actively pursued this strategy … Continue reading

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If chemistry is so important, why do so many agencies get it so horribly wrong?

Share Tweet +1 ShareShares 0Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a … Continue reading

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