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Tag Archives: pitch

3 key ways to avoid an agency review

Share25 Tweet +11 ShareShares 26This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether you’re a marketer or an agency, chances are you’ve got better things to do than … Continue reading

Posted in agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement | Tagged , , , , , , , , | 1 Comment

To pitch or not to pitch? The issues every marketer should consider before answering this question.

Share14 Tweet +13 Share1Shares 18Undertaking an agency review or “pitch” should only be done for the following reasons: 1. You want to appoint an agency provider for the first time. It may be a new business, new brand or growth … Continue reading

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When agency pitches go wrong – or the dangers of DIY pitches

Share Tweet +1 ShareShares 0Australian AdNews Magazine has an Off the Record section with gossip, rumour and unsubstantiated stories. This is the one area a marketer does not want to end up. It usually means there is a negative buzz … Continue reading

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Agency Pitch Consultants Accused of ‘Double-Dip’

Share Tweet +1 ShareShares 0AdAge today reports that Steve Blamer, ex-Grey CEO and FCB Global CEO, has set up his own pitch consultancy. To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail … Continue reading

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FREE – Nothing gets you nothing with agency compensation

Share Tweet +1 ShareShares 0In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often … Continue reading

Posted in agency remuneration / compensation, agency search & selection | Tagged , , , , , , , , , , , , , , , | 3 Comments

Is procurement fraud a risk to advertising and marketing?

Share Tweet +1 ShareShares 0Marketing Magazine report that Deloitte has released the results of a webcast poll, which found that “out of 1,675 professionals across a variety of sectors surveyed, more than half (52%) of respondents believed solicitation and negotiation … Continue reading

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A better way for advertisers’ to to select agencies

Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading

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Revenge of the freelance copywriter on a new business pitch

Share Tweet +1 ShareShares 0How embarrassing for WPP and Y&R. Used a freelance copywriter and then didn’t pay him. But here is the deal. How do you know who worked on the new business pitch for your business? There is … Continue reading

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The traps and pitfalls of setting agency remuneration during a pitch

Share Tweet +1 ShareShares 0It became very fashionable, especially amongst less enlightened procurement professionals, to run a pitch or tender during the GFC as a way of reducing agency costs. But many of the advertisers who actively pursued this strategy … Continue reading

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If chemistry is so important, why do so many agencies get it so horribly wrong?

Share Tweet +1 ShareShares 0Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a … Continue reading

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Ten important considerations before an agency should agree to pitch for business

Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.
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The four essential stages of the pitch process

Share1 Tweet +1 ShareShares 1In any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, … Continue reading

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How to position your advertising agency as relevant to the modern world

Share Tweet +1 ShareShares 0I received an email overnight from Euro RSCG on: Euro RSCG and The National Media Group Discuss The Importance of Branding: The Cautionary Tale of the Bailout Considering the global newsworthiness of this topic, Euro RSCG … Continue reading

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