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Tag Archives: pitches

Why global media pitches happen and how to win them.

Share Tweet +1 ShareShares 0MediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are … Continue reading

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Advertising Agencies: It’s a Man’s world, but not always in a pitch?

Share Tweet +1 ShareShares 0At the Mumbrella Question Time, late last year, the question was asked about women in senior industry roles. You can see the response to the question below, or check out the story on Mumbrella. But for … Continue reading

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What do agencies think about TrinityP3?

Share Tweet +1 ShareShares 0For those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do. After all, there is a lot of negative press about … Continue reading

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on What do agencies think about TrinityP3?

Has advertising come of age?

Share Tweet +1 ShareShares 0For the 21st Anniversary of the Brisbane Advertising Association, I was asked to address the question “has advertising come of age?” Advertising is the world’s second oldest profession, with the modern form of advertising agencies coming … Continue reading

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Request for Proposal RFP, Request for Tender RTF, Request for information RFI, Expressions of Interest EOI, WHY? HOW? WHAT?

Share Tweet +1 ShareShares 0The rise in influence of procurement in the marketing category has seen a fundamental change in the way the pitch process is increasingly run. The pitch is now the RFT. Credentials are now a RFI. The … Continue reading

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Agency Remuneration Benchmarking For Contract Renewal – Case study

Share Tweet +1 ShareShares 0 Company Category: Government Department Challenging Problem: It had been 3 years since the agency was appointed. The relationship was solid, the client happy with the work, but the contract was due to be tendered. Many … Continue reading

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The good, the bad and the ugly – Adforum Day 2

Share Tweet +1 ShareShares 0NEW YORK: Today (6 October New York time) was the good, the big, the bad and the ugly at the AdForum CEO summit. Presentations with Ogilvy, BBDO, Leo Burnett, Dentsu, 180 LA and Profero. I will … Continue reading

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