MARKETERS – Before you pitch for an agency, read this!
Marketers (and procurement) before you commit yourself to running a pitch to select a new agency, here are a few tips and things to consider that you probably won't read or hear anywhere else.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Pitching Tag
How can an agency win the pitch when the client can’t even remember your name?
There is a belief that most marketers will know 3 agencies - the one they are with, the one they last worked with and one other. While simplistic, it is largely true.
How to stop the bitching about pitching
Whenever there is a piece of business awarded after a pitch, there are always a number of people who grumble about the unfairness of the process.
The power of competitive pressure on advertising agency fees
We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process.