Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Marketers (and procurement) before you commit yourself to running a pitch to select a new agency, here are a few tips and things to consider that you probably won't read or hear anywhere else.
There is a belief that most marketers will know 3 agencies - the one they are with, the one they last worked with and one other. While simplistic, it is largely true.
We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process.