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Tag Archives: Pitching

MARKETERS – Before you pitch for an agency, read this!

Share3 Tweet +1 ShareShares 3Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called … Continue reading

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How can an agency win the pitch when the client can’t even remember your name?

Share1 Tweet +1 Share3Shares 4The fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely … Continue reading

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The four essential stages of the pitch process

Share1 Tweet +1 ShareShares 1In any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, … Continue reading

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How to stop the bitching about pitching

Share1 Tweet +1 ShareShares 1Whenever there is a piece of business awarded after a pitch, there are always a number of people who grumble about the unfairness of the process. But it reminds me of the bumper sticker “Only people … Continue reading

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The power of competitive pressure on advertising agency fees

Share Tweet +1 ShareShares 0We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same … Continue reading

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