The power of plain language when communicating strategy
Most leaders really struggle to use plain language, especially when it comes to communicating something like strategy.
Shawn is a pioneer in the application of story methods to business and has helped some of the world’s top companies, including IBM, Shell, AMP and KPMG, to inspire lasting change and make sure their company values really stick. He regularly publishes his world-leading ideas on anecdote.com.au, one of Australia’s most visited blogs.
Most leaders really struggle to use plain language, especially when it comes to communicating something like strategy.