Does this spell the end of location shoots for TVCs?
Advances in green screen technology could see the end of many location shoots for TV commercials. Are TVC producers ready to make the move?
Clive has spent all his working life in the film and television industry and was invited to join the TrinityP3 team as their TV production senior consultant. Clive has the unique advantage of having hands on experience at almost every level of TVC production and understands the complex relationships required to produce creative and cost effective TVCs. View Clive's full bio here
Advances in green screen technology could see the end of many location shoots for TV commercials. Are TVC producers ready to make the move?