When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing.
We often notice that advertising production cost over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process.
What is the cost in time, resources and dollars being consumed by convoluted advertising approval processes. Tips on how advertisers should review their approval processes:
In television advertising production, the delivery of quality is a subjective concept and one that is often used to drive up the cost of production with negligible improvement in value.
Most printing disasters relate to the actual printing process but the cause is usually in pre-production. Here are a few tips on getting transparency and accountability in your print production.
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. Find out how to avoid this here:
"The cynic knows the price of everything and the value of nothing." Oscar Wilde. Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.
It appears that while technology and price pressures are driving down the cost of print production, the technical requirement are increasing.