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Tag Archives: print production

Why your low advertising print cost does not necessarily mean great value

Share23 Tweet +13 ShareShares 26When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit … Continue reading

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How to save your advertising production costs by defining your requirements up front

Share26 Tweet +13 ShareShares 29No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production … Continue reading

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Save time and money by improving your advertising approval process

Share15 Tweet +12 ShareShares 17Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were … Continue reading

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How to ensure the price of your advertising production equals the quality delivered

Share22 Tweet +12 ShareShares 24When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of … Continue reading

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Top 10 ways to ensure transparency and accountability in all your print productions

Share8 Tweet +12 ShareShares 10When people think about print production, most marketers and procurement people think about printing. Actually putting ink on paper is less than 30% of the print production cost and yet this is where most of the … Continue reading

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Top 10 ways to avoid ending up in court for misleading and deceptive conduct

Share9 Tweet +11 ShareShares 10There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a … Continue reading

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Is marketing procurement cynical or just naive?

Share Tweet +1 ShareShares 0“The cynic knows the price of everything and the value of nothing.” Oscar Wilde Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.

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Print production prices may be going down, but the technology is getting more complex

Share Tweet +1 ShareShares 0Was sent this link to YouTube by an Agency Print Production Manager I use to work with many years ago. It appears that while technology and price pressures are driving down the cost of print production, … Continue reading

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