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Tag Archives: process improvement

Why more clients use Evalu8ing to improve agency relationships

Share34 Tweet6 +15 Share3Shares 48This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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Can marketers, procurement and advertising agencies work together?

Share36 Tweet +13 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Can marketers, procurement and advertising agencies work together?

How engagement agreements improve your agency interactions

Share22 Tweet +15 Share4Shares 31This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Better agency pitch practices for better client / agency relationships

Share21 Tweet3 +12 ShareShares 26I feel like I am constantly seeing reports and articles about the flaws of the advertising agency pitching process.  A common theme of these articles is the fact clients often select agencies based on their creative … Continue reading

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Achieving business strategy alignment between the CFO and the CMO

Business strategy alignment can be hindered by a lack of understanding between CFOs and CMOs. Here we look at the results of a survey in Marketing Magazine UK which uncovers some interesting attitudes.
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Marketing structural & process mapping & optimisation in Government – Case study

Share Tweet +1 ShareShares 0 Service Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic … Continue reading

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Integrating Social Media into Marketing

Share Tweet +1 ShareShares 0Social media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy. At the recent ANA Brand Innovation Conference in New York … Continue reading

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Agency Remuneration Deals Gone Wrong

Share Tweet +1 ShareShares 0A couple of weeks ago we completed a project benchmarking the agency remuneration. The marketer got us in because the agency CEO had presented the Marketing Director with a bill for almost $1.2 million in retainer … Continue reading

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Poor marketing process leads to poor results and huge waste

Share Tweet +1 ShareShares 0We have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? … Continue reading

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What is it that TrinityP3 do?

Share Tweet +1 ShareShares 0We assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify. We help marketers select creative, digital, media, direct marketing, pubic … Continue reading

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