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Tag Archives: process optimisation

Bian Que and the preventative approach to marketing process

Share34 Tweet +12 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Reducing expenditure by determining and minimising print obsolescence

Share25 Tweet +14 ShareShares 29This post is by Shirley Kirkwood, a Senior Consultant with TrinityP3. Shirley has a unique and diverse career background spanning over 30 years, with proven experience in the print, advertising, publishing, graphics arts, marketing, and corporate arena. … Continue reading

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12 reasons why brainstorming does not work

Share84 Tweet +12 Share6Shares 92 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

Share23 Tweet +13 ShareShares 26The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production … Continue reading

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Some potential hidden costs in shooting your television commercials overseas

Share10 Tweet +11 ShareShares 11This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading

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Nine great ways to ensure you will never get a high performance marketing team

Share122 Tweet +12 ShareShares 124This is a guest post by Nathan Hodges, General Manager of TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , , | 2 Comments

A simple test for your strategic marketing and business initiatives

Share42 Tweet +12 ShareShares 44This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a … Continue reading

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The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising

Share28 Tweet +12 Share3Shares 33My friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using … Continue reading

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A fresh approach on how to use “paid, earned and owned” media

Share31 Tweet +11 ShareShares 32The terms paid, earned and owned media are fairly well established in the parlance of marketing and especially media and channel strategy. But recently in NYC at the WFA Global Marketer Conference I saw this research … Continue reading

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Challenging some of the strategic notions of media agency structures and services

Share29 Tweet +12 ShareShares 31Recently the trade press in Australia had a headline that screamed: “Woolley questions RACQ agency consolidation” The story linked my opinion on agency consolidation, which is that it is not right for everyone, with the fact … Continue reading

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Why at a time of massive marketing change you need to consider alternative strategies

Share27 Tweet +13 ShareShares 30Every marketer is coming to grips with the current rapid advances in technology and associated social changes. But does the statement, “We’ve always done it that way” ring any bells? Here is a story about how … Continue reading

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How to calculate the agency head hours required to deliver your scope of work

Share28 Tweet +12 ShareShares 30Many remuneration agreements, be they project fees or retainers, are based on the head hour resources required to undertake the task multiplied by an overhead and profit factor. But one of the key issues is setting … Continue reading

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The real business cost of all of those back-to-back meetings

Share45 Tweet +12 ShareShares 47Over the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital … Continue reading

Posted in agency remuneration / compensation, industry news & trends, interesting observations, iPhone business app, marketing process optimisation | Tagged , , , , , , , , , | 3 Comments

Media negotiations and media buying benchmarking

Share20 Tweet +12 Share8Shares 30One of the many services we provide our clients is media buying benchmarking. Our methodology looks at not just the discount rate but also the added value negotiated on behalf of the advertiser by the media … Continue reading

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Top 10 tips for fostering collaborative agency solutions

Share11 Tweet +11 ShareShares 12With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups to maximise their collaboration and outputs. Most of the tips below are simply good … Continue reading

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