TrinityP3 logo

Tag Archives: process optimisation

Bian Que and the preventative approach to marketing process

Share33 Tweet +12 ShareShares 35This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Bian Que and the preventative approach to marketing process

Reducing expenditure by determining and minimising print obsolescence

Share25 Tweet +14 ShareShares 29This post is by Shirley Kirkwood, a Senior Consultant with TrinityP3. Shirley has a unique and diverse career background spanning over 30 years, with proven experience in the print, advertising, publishing, graphics arts, marketing, and corporate arena. … Continue reading

Posted in agency solutions, green marketing & sustainability, marketing process optimisation, marketing procurement, print production, return on investment | Tagged , , , , , , , , | Comments Off on Reducing expenditure by determining and minimising print obsolescence

12 reasons why brainstorming does not work

Share84 Tweet +12 Share6Shares 92 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , | 5 Comments

How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

Share23 Tweet +13 ShareShares 26The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production … Continue reading

Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , | Comments Off on How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

Some potential hidden costs in shooting your television commercials overseas

Share10 Tweet +11 ShareShares 11This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading

Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, television & electronic production | Tagged , , , , , , , , , | Comments Off on Some potential hidden costs in shooting your television commercials overseas

Nine great ways to ensure you will never get a high performance marketing team

Share122 Tweet +12 ShareShares 124This is a guest post by Nathan Hodges, General Manager of TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , , | 2 Comments

A simple test for your strategic marketing and business initiatives

Share42 Tweet +12 ShareShares 44This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a … Continue reading

Posted in interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , | 1 Comment

The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising

Share28 Tweet +12 Share3Shares 33My friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using … Continue reading

Posted in interesting observations, marketing process optimisation, strategic management | Tagged , , , , , , , , , | Comments Off on The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising

A fresh approach on how to use “paid, earned and owned” media

Share31 Tweet +11 ShareShares 32The terms paid, earned and owned media are fairly well established in the parlance of marketing and especially media and channel strategy. But recently in NYC at the WFA Global Marketer Conference I saw this research … Continue reading

Posted in industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing | Tagged , , , , , , , , , | Comments Off on A fresh approach on how to use “paid, earned and owned” media

Challenging some of the strategic notions of media agency structures and services

Share29 Tweet +12 ShareShares 31Recently the trade press in Australia had a headline that screamed: “Woolley questions RACQ agency consolidation” The story linked my opinion on agency consolidation, which is that it is not right for everyone, with the fact … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on Challenging some of the strategic notions of media agency structures and services