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Tag Archives: process

What type of marketing management consulting do you need?

Share47 Tweet +13 ShareShares 50This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How much time does it take to run an agency pitch?

Share Tweet +1 ShareShares 0Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how … Continue reading

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Marketing structural & process mapping & optimisation in Government – Case study

Share Tweet +1 ShareShares 0 Service Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic … Continue reading

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A better way for advertisers’ to to select agencies

Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading

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A Charlie Brown view of the advertising industry

Share Tweet +1 ShareShares 0It is always interesting to see now only how popular culture sees the advertising industry but also how advertising sees itself. Here is a great example using the Peanuts Gang. But one of my favourite things … Continue reading

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