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Tag Archives: procurement and marketing

How Procurement is becoming customer focused

Share34 Tweet +16 Share5Shares 45This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Those that have had direct dealings with procurement managers … Continue reading

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The role of marketing procurement: A procurement leader perspective

Share87 Tweet1 +13 Share1Shares 92At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, return on investment | Tagged , , , , , , , , , | Comments Off on The role of marketing procurement: A procurement leader perspective