Richard Woodford is a founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and was Chairman of the ISBA COMPAG Group for 7 years.
Is it fair that major corporations are using their smaller suppliers to fund their short term cash flow? Darren Woolley discusses this disturbing new trend:
How did you select your digital agency? Is your creative agency the best solution for digital strategy alignment? Strategic management of agency search and selection solutions here: