TrinityP3 logo


Tag Archives: procurement management

Is marketing spend volume king or does procurement have it wrong?

Posted on June 19, 2013 by Richard Woodford
Share43
+12
Share
Shares 45

Share43 Tweet +12 ShareShares 45This post is by Richard Woodford who is the  founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, marketing procurement, media planning & buying, print production, return on investment, strategic management | Tagged , , , , , , , | Comments Off on Is marketing spend volume king or does procurement have it wrong?

Are payment terms the new advertising agency remuneration negotiation strategy?

Posted on July 25, 2012 by Darren Woolley
Share32
+12
Share
Shares 35

Share32 Tweet1 +12 ShareShares 35Since 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had … Continue reading →

Posted in agency remuneration / compensation, industry news & trends, marketing procurement | Tagged , , , , , , , , |

Why your agency may not be your best solution for your digital strategy alignment

Posted on December 12, 2011 by Darren Woolley
Share32
+13
Share
Shares 35

Share32 Tweet +13 ShareShares 35How did you select your digital agency? Did you need a Facebook page or a microsite or perhaps some banners ads and the creative agency said they can do that so it was easier to just … Continue reading →

Posted in agency search & selection, agency solutions, social media & digital marketing, strategic management | Tagged , , , , , , , , , , |