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Tag Archives: procurement management

Is marketing spend volume king or does procurement have it wrong?

Share43 Tweet +12 ShareShares 45This post is by Richard Woodford who is the  founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and … Continue reading

Posted in agency remuneration / compensation, agency search & selection, marketing procurement, media planning & buying, print production, return on investment, strategic management | Tagged , , , , , , , | Comments Off on Is marketing spend volume king or does procurement have it wrong?

Are payment terms the new advertising agency remuneration negotiation strategy?

Share32 Tweet1 +12 ShareShares 35Since 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had … Continue reading

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Why your agency may not be your best solution for your digital strategy alignment

Share32 Tweet +13 ShareShares 35How did you select your digital agency? Did you need a Facebook page or a microsite or perhaps some banners ads and the creative agency said they can do that so it was easier to just … Continue reading

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