Is marketing spend volume king or does procurement have it wrong?
Procurement all over the world have been looking at Marketing to deliver large savings targets but are they getting this very wrong?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
procurement management Tag
Are payment terms the new advertising agency remuneration negotiation strategy?
Is it fair that major corporations are using their smaller suppliers to fund their short term cash flow? Darren Woolley discusses this disturbing new trend:
Why your agency may not be your best solution for your digital strategy alignment
How did you select your digital agency? Is your creative agency the best solution for digital strategy alignment? Strategic management of agency search and selection solutions here: