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Can marketers, procurement and advertising agencies work together?

Share36 Tweet +13 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Can marketers, procurement and advertising agencies work together?