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Tag Archives: procurement process

Procurement process: get all agencies in for a pitch Q&A?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, agency solutions, interesting observations, marketing procurement, public sector, strategic management | Tagged , , , , , , , , | Comments Off on Procurement process: get all agencies in for a pitch Q&A?

A tale on why procurement is a dirty word in marketing

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, marketing procurement | Tagged , , , , , , , , | 1 Comment

A retail marketer gives his perspective on the role of marketing procurement

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professional “Navigate the murky waters of marketing … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , , | 4 Comments