10 Ways For Marketers To Avoid Agency Sticker Shock
Your marketing budget is precious. So to be faced with agency invoice sticker shock isn’t something anyone needs to contend with.
Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
Your marketing budget is precious. So to be faced with agency invoice sticker shock isn’t something anyone needs to contend with.
Simply looking at agency remuneration rates alone is a flawed process as it is not the hourly rate but the total cost that is important.
What are the eight benefits of strategic Procurement and how can Marketing use the Kraljic Matrix to manage the segments of their spend?
Marketers and procurement often waste valuable time and money in their RFP and tender processes. Here is a process that is efficient and effective.
If Marketers see problems, can Procurement see opportunities to solve those problems and issues to deliver savings and results?
Why should both agency performance and resource quality play an important role in assessing agency value? A holistic approach to defining agency value:
2 days of robust discussions on how to rebrand Procurement at CIPSA CPO Agenda Forum led to a number of interesting insights. Find out what they were here:
The BUYER asks how long it will be before Marketing and Procurement are running the business? An interesting thought - what do you think?
Interesting results from the latest ANA Agency Compensation survey - are advertising agencies stuck in a cost based compensation model?
There are so many options and structures for an agency pitch process. So how can you identify the best process to get the best outcome?
It's easy to blame procurement for problems in agency remuneration negotiations. This post shows that it can sometimes be the marketer that is at fault.
From the recent CIPSA Category Management Week a panel of marketers, agency and procurement leaders discuss the issues surrounding marketing procurement.
"The Buyer" discusses key ways to assist Chief Procurement Officers [CPOs] and their teams in addressing marketing needs more successfully.
Procurement all over the world have been looking at Marketing to deliver large savings targets but are they getting this very wrong?
Do you have an agency relationship evaluation process? How does the evaluation process you choose reflect a particular style of management?