10 Ways For Marketers To Avoid Agency Sticker Shock
Your marketing budget is precious. So to be faced with agency invoice sticker shock isn’t something anyone needs to contend with.
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Global Marketing
Management Consultants
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Global Marketing
Management Consultants
Management Consultants
Procurement Tag
Agency remuneration benchmarking is more than just rates
Simply looking at agency remuneration rates alone is a flawed process as it is not the hourly rate but the total cost that is important.
How Procurement grades Marketing expenditure strategically
What are the eight benefits of strategic Procurement and how can Marketing use the Kraljic Matrix to manage the segments of their spend?
A more efficient process for selecting the perfect agency
Marketers and procurement often waste valuable time and money in their RFP and tender processes. Here is a process that is efficient and effective.
Marketing problems vs Procurement opportunities
If Marketers see problems, can Procurement see opportunities to solve those problems and issues to deliver savings and results?
The importance of evaluating both agency quality and performance
Why should both agency performance and resource quality play an important role in assessing agency value? A holistic approach to defining agency value:
Does procurement need rebranding or repositioning?
2 days of robust discussions on how to rebrand Procurement at CIPSA CPO Agenda Forum led to a number of interesting insights. Find out what they were here:
How Procurement is becoming customer focused
The BUYER asks how long it will be before Marketing and Procurement are running the business? An interesting thought - what do you think?
Is advertising agency compensation trapped in a cost based model?
Interesting results from the latest ANA Agency Compensation survey - are advertising agencies stuck in a cost based compensation model?
Nine kinds of agency pitch process and counting
There are so many options and structures for an agency pitch process. So how can you identify the best process to get the best outcome?
When marketers turn BAD negotiating agency remuneration
It's easy to blame procurement for problems in agency remuneration negotiations. This post shows that it can sometimes be the marketer that is at fault.
The role of procurement in unlocking marketing value
From the recent CIPSA Category Management Week a panel of marketers, agency and procurement leaders discuss the issues surrounding marketing procurement.
Keys to good marketing savings for the CPO
"The Buyer" discusses key ways to assist Chief Procurement Officers [CPOs] and their teams in addressing marketing needs more successfully.
Is marketing spend volume king or does procurement have it wrong?
Procurement all over the world have been looking at Marketing to deliver large savings targets but are they getting this very wrong?
How agency relationship evaluations reflect your management style
Do you have an agency relationship evaluation process? How does the evaluation process you choose reflect a particular style of management?