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Tag Archives: Procurement

10 Ways For Marketers To Avoid Agency Sticker Shock

Share30 Tweet +15 ShareShares 35This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then … Continue reading

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The important differences between scope of work and schedule of work

Share36 Tweet +112 Share4Shares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Agency remuneration benchmarking is more than just rates

Share31 Tweet +15 Share7Shares 43This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How Procurement grades Marketing expenditure strategically

Share41 Tweet +14 Share3Shares 48This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The rise and rise of professional procurement Many of … Continue reading

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A more efficient process for selecting the perfect agency

Share36 Tweet +1 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

Marketing problems vs Procurement opportunities

Share44 Tweet +12 ShareShares 46This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The Corporate problem The problem with problems is that … Continue reading

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The importance of evaluating both agency quality and performance

Share31 Tweet4 +12 ShareShares 37This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on The importance of evaluating both agency quality and performance

Does procurement need rebranding or repositioning?

Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How Procurement is becoming customer focused

Share34 Tweet +16 Share5Shares 45This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Those that have had direct dealings with procurement managers … Continue reading

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Is advertising agency compensation trapped in a cost based model?

Share38 Tweet +17 Share4Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment