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Tag Archives: Procurement
10 Ways For Marketers To Avoid Agency Sticker Shock
Share30 Tweet +15 ShareShares 35This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then … Continue reading
Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency invoices, agency review, agency sticker shock, benchmark costs, marketing budget, overhead and profit, Procurement, rate card, scope of work, stephan argent, success metrics
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The important differences between scope of work and schedule of work
Share36 Tweet +112 Share4Shares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, strategic management
Tagged agency compensation, agency remuneration, agency resources, marketing management, Procurement, retainer model, schedule of work, scope of work, strategic thinking
1 Comment
Agency remuneration benchmarking is more than just rates
Share31 Tweet +15 Share7Shares 43This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, iPhone business app, marketing procurement, resource rate calculator
Tagged agency remuneration, benchmarks, overhead and profit multiple, Procurement, rate benchmarks, resource benchmarks, resource rate calculator, smartphone app
Comments Off on Agency remuneration benchmarking is more than just rates
How Procurement grades Marketing expenditure strategically
Share41 Tweet +14 Share3Shares 48This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The rise and rise of professional procurement Many of … Continue reading
Posted in agency remuneration / compensation, industry news & trends, interesting observations, marketing procurement, strategic management
Tagged brand reputation, marketing budget, marketing expenditure, marketing services, Procurement, procurement connected policies, professional procurement, strategic procurement
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A more efficient process for selecting the perfect agency
Share36 Tweet +1 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency contracts, agency credentials, agency register, agency search, agency selection, chemistry sessions, pitch process, Procurement, selecting the perfect agency
1 Comment
Marketing problems vs Procurement opportunities
Share44 Tweet +12 ShareShares 46This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The Corporate problem The problem with problems is that … Continue reading
The importance of evaluating both agency quality and performance
Share31 Tweet4 +12 ShareShares 37This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged agency performance, agency relationships, agency remuneration, agency resources, benchmarking, Evalu8ing, evaluating agency performance, Procurement, resource value index
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Does procurement need rebranding or repositioning?
Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
How Procurement is becoming customer focused
Share34 Tweet +16 Share5Shares 45This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Those that have had direct dealings with procurement managers … Continue reading
Posted in industry news & trends, marketing procurement, strategic management
Tagged consumer behaviour, customer focus, Procurement, procurement and marketing, supply chain, supply management, the buyer, value chain
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Is advertising agency compensation trapped in a cost based model?
Share38 Tweet +17 Share4Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, industry news & trends, marketing procurement, return on investment, strategic management
Tagged advertising agency compensation, agency compensation, agency compensation survey, agency fees, ANA, output based model, Procurement, resource based model, value based compensation
1 Comment
When marketers turn BAD negotiating agency remuneration
Share30 Tweet +11 ShareShares 31This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, interesting observations, marketing procurement, return on investment
Tagged agency fee, agency negotiations, agency remuneration, benchmarking, negotiating agency remuneration, overhead and profit multiple, performance based model, Procurement, scope of work
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The role of procurement in unlocking marketing value
Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged CIPSA, creative agency, digital agency, Digital media, marketing and procurement, marketing process, marketing value, media agency, Procurement, role of procurement
1 Comment
Keys to good marketing savings for the CPO
Share26 Tweet +11 ShareShares 27This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Professional procurement is the fastest growing profession … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, strategic management
Tagged Chief Procurement Officers, CIPS, corporate expenditure, CPO, Digital Marketing, marketing expenditure, marketing process, marketing savings, Procurement
Comments Off on Keys to good marketing savings for the CPO
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