Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
Marketers and procurement often waste valuable time and money in their RFP and tender processes. Here is a process that is efficient and effective.
Why should both agency performance and resource quality play an important role in assessing agency value? A holistic approach to defining agency value:
2 days of robust discussions on how to rebrand Procurement at CIPSA CPO Agenda Forum led to a number of interesting insights. Find out what they were here:
Interesting results from the latest ANA Agency Compensation survey - are advertising agencies stuck in a cost based compensation model?
It's easy to blame procurement for problems in agency remuneration negotiations. This post shows that it can sometimes be the marketer that is at fault.
From the recent CIPSA Category Management Week a panel of marketers, agency and procurement leaders discuss the issues surrounding marketing procurement.
Do you have an agency relationship evaluation process? How does the evaluation process you choose reflect a particular style of management?