Richard Woodford is a founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and was Chairman of the ISBA COMPAG Group for 7 years.
What are the benefits to marketing and procurement of using the services of an Advertising Production Consultant? Three key benefits are discussed here:
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
Adam Titterton: Procurement, not working in a direct reporting line for Marketing, should never assume that they will be able to influence 100% of Marketing spend.
Murray Chenery at CIPSA gives his perspectives on why the role of procurement in marketing is absolutely critical and the best way to brief and select agencies.
The Media Audit Council present the results of their survey of marketers, media and procurement in relation to their current media buying audit processes.
What most agencies produce is bespoke solutions to specific marketing, advertising and communication problems. But could advertising be thought of as a manufacturing process?
The advertising industry is beginning to address the image problem that threatens to make advertising careers unattractive to new, young talent. What are the issues here?