Jodi Randall is an ATL & BTL production management specialist with extensive experience. As a Creative Services Producer with strong client facing and project management background, Jodi has consulted for the last 13 years with advertising agencies, Direct Marketing agencies, designers and Marketing departments within large advertisers across multiple categories. Read Jodi's bio here
In response to the growing urgency around production estimate approvals - 5 ways to assist in having the dotted line signed with all parties in agreement.
A case study of a disaster caused by a negligent creative agency where huge production budget overruns led to damage to the client/agency relationship.