Clive has spent all his working life in the film and television industry and was invited to join the TrinityP3 team as their TV production senior consultant. Clive has the unique advantage of having hands on experience at almost every level of TVC production and
understands the complex relationships required to produce creative and cost effective TVCs. View Clive's full bio here
Not setting advertising production budgets will make it difficult to balance great creative work with enough media budget to make sure people will see it.
There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception.